Chris Andrews

VP, Research Director serving Sourcing & Vendor Management PROFESSIONALS

In his role as research director, Chris leads Forrester's Sourcing & Vendor Management research, which examines how companies define their relationships with suppliers, select and negotiate with key technology vendors, and maximize the value of their strategic partnerships.

Chris is a recognized expert in the technology services landscape, with a focus on how customers can create innovation and growth with their third-party services providers. His research examines how suppliers and buyers can create new, technology-supported business models. He covers topics such as digital business transformation, co-creation, new technology purchasing patterns, and shifting services marketplace dynamics.

Chris regularly advises clients on how to maximize the value of their partnerships. He has written research on how clients facilitate innovation with partners, introduce new technologies, and integrate technologies for IT and business customers. He has also created frameworks and evaluation methodologies to help sourcing professionals evaluate the risks, costs, and business value of emerging technologies. Prior to working on the Sourcing & Vendor Management team, Chris served on Forrester's technology industry vendor strategy team. In this role, Chris wrote about topics relevant to technology strategists — such as long-term market trends, the importance of business customers in technology purchasing decisions, innovation, and emerging technology trends and disruptions.

Previous Work Experience

Prior to his work as an analyst, Chris was in Forrester's consulting group, where he led strategy consulting engagements for leading technology vendors. He has helped technology clients with market sizing, competitive assessments, customer segmentation, product marketing, and M&A strategy. Prior to joining Forrester, Chris had several years of experience in strategy consulting, including advisory and market research work for Fortune 500 technology companies and private equity investors.


Chris received his M.B.A. from Georgetown University and his B.A., with honors, from Middlebury College.

1 result in Reports

  • Chris Andrews
  • eCommerce
  • For Sourcing & Vendor Management Professionals

    Report:Hot Companies To Watch: Q4 Update

    Profiles Of Emerging Companies And Technology Trends That Tech Vendors Need To Know About

    In this series, we highlight interesting new vendors and important technology trends. At Forrester, we've seen a strong interest in emerging technologies among our strategist clients as vendors seek...

    • Downloads: 662