Christine Spivey Overby

VP, Forrester Leadership Boards

Christine leads the global Forrester Leadership Boards product, which provides a platform for peer collaboration in which executives from top companies come together to solve business problems. Her organization helps clients transform their organization and processes to compete successfully in an age where customers and digital disrupt existing businesses.

Previous Work Experience

In her previous role at Forrester, Christine led the Marketing Leadership practice, which provides research, consulting, and other services to marketing executives, helping them reach new customers and enrich relationships in a world of growing digital and mobile interactivity, plus extreme media fragmentation.

Since joining Forrester in 1998, Christine has covered a variety of marketing and technology trends. Before becoming the practice leader for Marketing Leadership, Christine covered marketing measurement, consumer-driven innovation, and mobile marketing. From 2001 to 2006, Christine led Forrester's consumer product research on marketing, sales, and distribution processes. In that capacity, she launched Forrester's first research on radio frequency identification (RFID) technology. Prior to this, Christine was an analyst on the eBusiness organization and services team at Forrester.

Christine has been widely quoted in the press, including the BBC, The Boston Globe, Fortune, The Globe and Mail, The New York Times, and The Wall Street Journal. She has hosted and delivered keynotes at many events, including Forrester's Marketing Leadership Forums in North America and Europe, Consumer Forum, Executive Forum, and Consumer Packaged Goods (CPG) Summit.

Prior to joining Forrester, Christine worked for the US Department of Health & Human Services.

Education

Christine is a summa cum laude graduate of Loyola University, New Orleans.

Research Coverage

Christine Spivey Overby's Research

  • For B2C Marketing Professionals

    Report: Scale Success with Programmatic Multichannel Media Buying

    This report will guide marketers to think beyond the possibilities of programmatic media management in display; take them down the path to embracing programmatic on video, mobile, and social; an...

    • Downloads: 749
  • For B2C Marketing Professionals

    Report: Social Media Marketers: Don't Ignore IM

    Instant messaging (IM) is one of the most widely used activities among European online users. IM usage is not just restricted to youths and teens but is also popular among older age groups such ...

    • Downloads: 333
  • For B2C Marketing Professionals

    Report: Does Mobile Marketing Matter Yet?

    Mobile promises new ways for marketers to connect with their customers — like branded applications, video, and even on-the-go transactions — eventually. But in the short term, the re...

    • Downloads: 1273
  • For B2C Marketing Professionals

    Report: 2009 North American Interactive Marketing Predictions

    In North America in 2009, interactive marketing will assume an unapologetic — and, in some cases, central — role in the marketing mix thanks to both the ascendance of digital media a...

    • Downloads: 908
  • For B2C Marketing Professionals

    Report: Topic Overview: Interactive Marketing In A Downturn

    In these uncertain times, marketers expect to cut 3% of their overall marketing budgets. As an interactive marketer, how do you protect your digital budget and ensure funding for future campaign...

    • Downloads: 2588
  • For B2C Marketing Professionals

    Report: Topic Overview: Interactive Marketing In A Downturn

    In these uncertain times, marketers expect to cut 3% of their overall marketing budgets. As an interactive marketer, how do you protect your digital budget and ensure funding for future campaign...

    • Downloads: 2588
  • For B2C Marketing Professionals

    Report: Best Practices: US Mobile Marketing

    With 76% of US households owning at least one phone, mobile is a seductive channel for US marketers. But consumers' preconditioned skepticism to mobile ads means that marketers must design campa...

    • Downloads: 1653
  • For B2C Marketing Professionals

    Report: Does Mobile Marketing Matter Yet?

    Mobile promises new ways for marketers to connect with their customers — like branded applications, video, and even on-the-go transactions — eventually. But in the short term, the re...

    • Downloads: 1273
  • For B2C Marketing Professionals

    Report: How To Justify Interactive Marketing Investments

    It takes logic and emotion to sell digital campaigns to your boss. Smart interactive marketers do so by constructing a rich business case of both numbers and success stories. In this document, F...

    • Downloads: 837
  • For B2C Marketing Professionals

    Report: An Interactive Marketing Introduction To The State Of Consumers And Technology, 2008

    Consumers of all ages increasingly spend more time engaged with technology. In this graphical analysis of Forrester's North American Technographics® Benchmark Survey, 2008, Interactive Mark...

    • Downloads: 909
View all of Christine Spivey Overby's Research