Christine Spivey Overby

VP, Forrester Leadership Boards

Christine leads the global Forrester Leadership Boards product, which provides a platform for peer collaboration in which executives from top companies come together to solve business problems. Her organization helps clients transform their organization and processes to compete successfully in an age where customers and digital disrupt existing businesses.

Previous Work Experience

In her previous role at Forrester, Christine led the Marketing Leadership practice, which provides research, consulting, and other services to marketing executives, helping them reach new customers and enrich relationships in a world of growing digital and mobile interactivity, plus extreme media fragmentation.

Since joining Forrester in 1998, Christine has covered a variety of marketing and technology trends. Before becoming the practice leader for Marketing Leadership, Christine covered marketing measurement, consumer-driven innovation, and mobile marketing. From 2001 to 2006, Christine led Forrester's consumer product research on marketing, sales, and distribution processes. In that capacity, she launched Forrester's first research on radio frequency identification (RFID) technology. Prior to this, Christine was an analyst on the eBusiness organization and services team at Forrester.

Christine has been widely quoted in the press, including the BBC, The Boston Globe, Fortune, The Globe and Mail, The New York Times, and The Wall Street Journal. She has hosted and delivered keynotes at many events, including Forrester's Marketing Leadership Forums in North America and Europe, Consumer Forum, Executive Forum, and Consumer Packaged Goods (CPG) Summit.

Prior to joining Forrester, Christine worked for the US Department of Health & Human Services.


Christine is a summa cum laude graduate of Loyola University, New Orleans.

Research Coverage

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4 results in Reports

  • Christine Spivey Overby
  • CMO
  • For CMO Professionals

    Report:Net Promoter Scores: Good, But Not Enough

    Net Promoter has become a popular way to measure customer satisfaction and loyalty. But, as with any single measurement, it doesn't tell the entire story. To put a Net Promoter Score — or any...

    • Downloads: 634
  • For CMO Professionals

    Report:Want To Nurture Next-Generation Marketing Skills?

    Refresh Your Recruitment, Training, And Retention Tactics

    Marketers must focus on building expertise in social media and marketing analytics in order to better serve customers. By adding new tactics to existing recruitment, training, and retention efforts,...

    • Downloads: 379
  • For CMO Professionals

    Report:Case Study: Allstate Masters Marketing Measurement

    At the US insurance giant Allstate, senior marketers have created a world-class measurement approach by focusing on both scientific methods and effective communication of measurement outcomes. But...

    • Downloads: 340
  • For CMO Professionals

    Report:Case Study: Wachovia Embraces Scientific Measurement

    Wachovia has built a culture of accountability by nurturing an expertise in statistical analysis and predictive modeling. Marketing leadership professionals can glean a host of measurement best...

    • Downloads: 276