Christopher   Taylor

Christopher Taylor

Market Impact Consultant Serving B2B Marketing Professionals

Chris Taylor is a consultant with Forrester's Market Impact group. His team helps B2B marketers and technology providers better understand and engage with their customers through custom marketing content driven by objective research. Chris leads custom consulting engagements to create independent, data-fueled stories and deliverables that help his clients capture mindshare across channels and turn prospects into customers.

Previous Work Experience

Prior to joining Forrester, Chris worked as a senior research analyst on the consulting team at InfoTrends. In this role, Chris managed custom research engagements regarding channel strategies, go-to-market strategies, ROI assessments, and business process automation opportunities for clients primarily within the printing and imagining technology sector. Before that, Chris worked at maslansky + partners, a qualitative research firm focusing on improving language and messaging for corporate marketing and public relations content. Chris has extensive project management experience, with capabilities in both qualitative and quantitative research methodologies as well as data analysis and reporting.

Education

Chris holds a Bachelor of Arts in advertising from Brigham Young University.

Christopher Taylor

Market Impact Consultant Serving B2B Marketing Professionals

Chris Taylor is a consultant with Forrester's Market Impact group. His team helps B2B marketers and technology providers better understand and engage with their customers through custom marketing content driven by objective research. Chris leads custom consulting engagements to create independent, data-fueled stories and deliverables that help his clients capture mindshare across channels and turn prospects into customers.

Previous Work Experience

Prior to joining Forrester, Chris worked as a senior research analyst on the consulting team at InfoTrends. In this role, Chris managed custom research engagements regarding channel strategies, go-to-market strategies, ROI assessments, and business process automation opportunities for clients primarily within the printing and imagining technology sector. Before that, Chris worked at maslansky + partners, a qualitative research firm focusing on improving language and messaging for corporate marketing and public relations content. Chris has extensive project management experience, with capabilities in both qualitative and quantitative research methodologies as well as data analysis and reporting.

Education

Chris holds a Bachelor of Arts in advertising from Brigham Young University.