Cinny Little

Senior Analyst serving Customer Insights PROFESSIONALS

Cinny serves Customer Insights Professionals, helping marketing research, digital analytics, customer analytics, and business analyst pros navigate the complexities of using data to derive actionable insights. Her research agenda includes customer intelligence and insights strategy; data preparation tools; organization and process; innovation and best practices; skill development; balancing global and local approaches; and vendor evaluation.

Previous Work Experience

Cinny is a digital CI expert with 20 years of experience in the unusual combination of insights-based strategy development and project execution, customer experience and journeys, and analytics. With both B2B and B2C experience on the client and agency sides, she has led global firms' digital transformation agenda in product management and program management for digital platforms, including eCommerce and sales enablement, voice of the customer, digital marketing, and data and analytics. Her experience comprises regulated industries, including healthcare, life sciences, and financial services, as well as consumer brands, publishing, and business services.


Cinny holds an MBA from the Simmons School of Management and a B.A. from Bowdoin College in English literature. She also holds an M.Mus. from New England Conservatory.

Cinny Little's Research

  • For Customer Insights Professionals

    Report: Drive Personalization With Mobile Analytics

    Mobile has changed your customers' expectations. They expect access to what they want, when and where they want it. Customer insights (CI) pros must up their game in mobile engagement measuremen...

  • For Customer Insights Professionals

    Report: Q&A: The Top Seven Questions About The Insights Center Of Excellence

    Despite investment in data, technology, and people, firms aren't turning enough insights into actions with business outcomes. An insights center of excellence (CoE) will help customer insights (...

  • For Customer Insights Professionals

    Report: Combine Digital Measurements For Intelligent Engagement

    Customer insights (CI) professionals have a wealth of data resources and technology at their disposal to measure digital customer interactions. But many programs still fail to capture a complete...

  • For Customer Insights Professionals

    Report: The Forrester Wave™: Data Preparation Tools, Q1 2017

    In our 21-criteria evaluation of data preparation tool providers, we identified the seven most significant ones — Alteryx, Datawatch, Oracle, Paxata, SAS, Trifacta, and Unifi — and researched, a...

  • For B2C Marketing Professionals

    Report: Balance Global And Local Needs With A Social Intelligence Center Of Excellence

    B2C marketers rely on social insights to help them understand their local customers' needs, preferences, affinities, and behaviors. But multinational companies need to balance the universal cont...

View all of Cinny Little's Research

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