Cinny Little

Senior Analyst serving Customer Insights PROFESSIONALS

Cinny serves Customer Insights Professionals, helping marketing research, digital analytics, customer analytics, and business analyst pros navigate the complexities of using data to derive actionable insights. Her research agenda includes customer intelligence and insights strategy; data preparation tools; organization and process; innovation and best practices; skill development; balancing global and local approaches; and vendor evaluation.

Previous Work Experience

Cinny is a digital CI expert with 20 years of experience in the unusual combination of insights-based strategy development and project execution, customer experience and journeys, and analytics. With both B2B and B2C experience on the client and agency sides, she has led global firms' digital transformation agenda in product management and program management for digital platforms, including eCommerce and sales enablement, voice of the customer, digital marketing, and data and analytics. Her experience comprises regulated industries, including healthcare, life sciences, and financial services, as well as consumer brands, publishing, and business services.

Education

Cinny holds an MBA from the Simmons School of Management and a B.A. from Bowdoin College in English literature. She also holds an M.Mus. from New England Conservatory.

Cinny Little's Research

  • For Customer Insights Professionals

    Report: Optimize Customer Experiences With Digital Intelligence

    The opportunity to engage customers digitally has never been greater — but so is the threat of not meeting their expectations and losing out to competitors that do. Current digital analytics pra...

  • For Customer Insights Professionals

    Report: How Smart Are You At Delivering Digital Customer Experience?

    Digital intelligence is the approach today's firms must adopt to leverage the data and analytics that will help them continuously optimize digital customer experience at scale. Yet many firms ar...

  • For Customer Insights Professionals

    Report: Organize For Digital Intelligence With These Three Models

    Digital analytics teams that still work in separate channel silos will fail to help their firms win, serve, and retain customers. This report describes the success factors and ownership models t...

  • For Customer Insights Professionals

    Report: Where Are You On The Road To Customer Insights Maturity?

    Gone are the days when customers expect you to just meet their needs. Today, they expect you to anticipate their needs, wherever and whenever they interact with you. Doing that requires customer...

  • For Customer Insights Professionals

    Report: The Customer Insights Center Of Excellence

    Customer insights (CI) pros struggle with how to keep maturing their capabilities and drive more actions from insights. How you organize can affect your success. This report lays out the upsides...

View all of Cinny Little's Research

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