Cinny   Little

Cinny Little

Senior Analyst Serving Customer Insights Professionals

Cinny serves Customer Insights Professionals, helping marketing research, digital analytics, customer analytics, and business analyst pros navigate the complexities of using data to derive actionable insights. Her research agenda includes customer intelligence and insights strategy; data preparation tools; organization and process; innovation and best practices; skill development; balancing global and local approaches; and vendor evaluation.

Previous Work Experience

Cinny is a digital CI expert with 20 years of experience in the unusual combination of insights-based strategy development and project execution, customer experience and journeys, and analytics. With both B2B and B2C experience on the client and agency sides, she has led global firms' digital transformation agenda in product management and program management for digital platforms, including eCommerce and sales enablement, voice of the customer, digital marketing, and data and analytics. Her experience comprises regulated industries, including healthcare, life sciences, and financial services, as well as consumer brands, publishing, and business services.

Education

Cinny holds an MBA from the Simmons School of Management and a B.A. from Bowdoin College in English literature. She also holds an M.Mus. from New England Conservatory.

Cinny Little

Senior Analyst Serving Customer Insights Professionals

Cinny serves Customer Insights Professionals, helping marketing research, digital analytics, customer analytics, and business analyst pros navigate the complexities of using data to derive actionable insights. Her research agenda includes customer intelligence and insights strategy; data preparation tools; organization and process; innovation and best practices; skill development; balancing global and local approaches; and vendor evaluation.

Previous Work Experience

Cinny is a digital CI expert with 20 years of experience in the unusual combination of insights-based strategy development and project execution, customer experience and journeys, and analytics. With both B2B and B2C experience on the client and agency sides, she has led global firms' digital transformation agenda in product management and program management for digital platforms, including eCommerce and sales enablement, voice of the customer, digital marketing, and data and analytics. Her experience comprises regulated industries, including healthcare, life sciences, and financial services, as well as consumer brands, publishing, and business services.

Education

Cinny holds an MBA from the Simmons School of Management and a B.A. from Bowdoin College in English literature. She also holds an M.Mus. from New England Conservatory.

Cinny Little's Research

Most RecentMost Popular
  • For Customer Insights Professionals

    REPORT: Combine Digital Measurements For Intelligent Engagement

    Performance Management: The Digital Intelligence Playbook

    November 12, 2018Cinny Little, James McCormick

    Customer insights (CI) professionals have a wealth of data resources and technology at their disposal to measure digital customer interactions. But many programs still fail to capture a complete set of metrics, leaving you blind to how your customers' perception of your digital experience affects their relationship with you. Read this report to hone your measurement programs and get the holistic view of customer experience (CX) that everyone needs. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy, most recently to reflect our latest research on the business impact and adoption of digital analytic practices.

  • For Customer Insights Professionals

    REPORT: Inject Digital Intelligence Into Your Insights-Driven Business

    Vision: The Digital Intelligence Playbook

    November 9, 2018 James McCormick, Cinny Little

    The opportunity to engage customers digitally has never been greater — but so is the threat of not meeting their expectations and losing out to competitors that do. Current digital analytics practices are siloed, tactical, and fixated on channel-obsessed dashboard reporting that is not actionable. This report describes Forrester's vision of digital intelligence: a modern competitive approach to analytics that customer insights (CI) professionals can use to combine insights from existing, new, and emerging channels to enable timely, customer-obsessed decision making. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For CIO Professionals

    REPORT: Predictions 2019: Business Insights

    Don't Demonize Data — It's Still The Lifeblood Of Business Insights

    November 6, 2018 Jennifer Belissent, Ph.D., Cinny Little, Mike Gualtieri

    While AI is the darling of the day, enterprises often forget that to leverage the power of AI, you still need to transform your business into an insights-driven business. That means continuing to invest deeply in driving adoption of insights across the enterprise, modernizing your data governance and data technologies, decluttering your dashboards, and thinking ahead in terms of creating new sources of revenue from data. Our five predictions for 2019 will help insights leaders refocus and retool to drive more outcome-focused enterprise insights.

  • For Customer Insights Professionals

    REPORT: Build The Digital Intelligence Strategy That Will Match The Speed Of Your Customers

    Strategic Plan: The Digital Intelligence Playbook

    November 2, 2018Cinny Little, James McCormick

    To remain competitive, customer insights (CI) pros must elevate their firm's digital intelligence — the practice of continuously optimizing customer engagement with data, analytics, and insights — to keep up with the speed of the customer. This report defines a five-competency strategic plan to get you there. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Customer Insights Professionals

    REPORT: The Forrester Wave™: Data Preparation Solutions, Q4 2018

    The 10 Providers That Matter Most And How They Stack Up

    October 31, 2018Cinny Little

    In our 18-criterion evaluation of data preparation solution providers, we identified the 10 most significant ones — ClearStory Data, Datameer, Datawatch, Oracle, Paxata, SAP, SAS, TIBCO Software, Trifacta, and Unifi Software — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.

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Webinar: Data Preparation Solutions: Use The Forrester Wave™ To Shortlist The Best Solution For Your Enterprise

Date: November 29, 2018
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