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Cinny   Little

Cinny Little

Principal Analyst Serving Customer Insights Professionals

Cinny serves customer insights professionals, covering the skills and ways of working required to build a culture of data activation. She helps market research/consumer intelligence, digital analytics, customer analytics, market and competitive intelligence, and business analyst pros drive more value from their work. She researches data storytelling; insights and analytics strategy; organizational design; process; roles and talent development; and vendor evaluation.

Previous Work Experience

Cinny is a digital expert with 20 years of experience in the combination of insights-based strategy development and project execution, customer experience, and analytics. With both B2B and B2C experience on the client and service provider sides, she has led global firms' digital transformation agendas in product management and program management, including eCommerce and sales enablement, voice of the customer, digital marketing, and data and analytics. Her experience comprises regulated industries, including healthcare, life sciences, and financial services, as well as consumer brands, publishing, and business services.

Education

Cinny holds an MBA from the Simmons School of Management and a BA from Bowdoin College in English literature. She also holds an M.Mus. from New England Conservatory.

Cinny Little

Principal Analyst Serving Customer Insights Professionals

Cinny serves customer insights professionals, covering the skills and ways of working required to build a culture of data activation. She helps market research/consumer intelligence, digital analytics, customer analytics, market and competitive intelligence, and business analyst pros drive more value from their work. She researches data storytelling; insights and analytics strategy; organizational design; process; roles and talent development; and vendor evaluation.

Previous Work Experience

Cinny is a digital expert with 20 years of experience in the combination of insights-based strategy development and project execution, customer experience, and analytics. With both B2B and B2C experience on the client and service provider sides, she has led global firms' digital transformation agendas in product management and program management, including eCommerce and sales enablement, voice of the customer, digital marketing, and data and analytics. Her experience comprises regulated industries, including healthcare, life sciences, and financial services, as well as consumer brands, publishing, and business services.

Education

Cinny holds an MBA from the Simmons School of Management and a BA from Bowdoin College in English literature. She also holds an M.Mus. from New England Conservatory.

Cinny Little's Research

Most RecentMost Popular
  • For Customer Insights Professionals

    REPORT: Measure Your Digital Intelligence Maturity

    Assessment: The Digital Intelligence Playbook

    November 2, 2020Cinny Little, James McCormick

    Digital intelligence (DI) is advancing, but firms must speed their progress to remain competitive and catch up with insights-driven businesses. The breadth and depth of DI requirements to keep pace with customers' changing expectations and digital behaviors stymie many firms. This report provides customer insights (CI) pros with a self-assessment and scoring model that complements and feeds Forrester's DI roadmap report. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For Customer Insights Professionals

    REPORT: Optimize Customer Experience With A Digital Intelligence Roadmap

    Roadmap: The Digital Intelligence Playbook

    October 27, 2020Cinny Little, James McCormick

    Tracking and understanding the interactions with your customers as they digitally engage across channels is hard enough. Using that understanding to take actions that optimize their experiences across multiple digital channels is even harder — but it's the critical next step for digital analytics today. In this report, Forrester has devised a strategic roadmap to help customer insights (CI) pros accelerate their digital intelligence journey. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For Customer Insights Professionals

    REPORT: How The Insights Center Of Excellence Powers Adaptive Enterprises: Learn From Five Leaders

    Advanced Level: Process Practices For Insights-Driven Businesses

    September 25, 2020Cinny Little

    Customer insights (CI) pros continue to struggle with driving more actions from data and insights. This report demonstrates how the insights center of excellence is the leading organizational model that can help them achieve that. This is an update of a previously published report. We revised this edition to include new research on how insights centers of excellence drive value. We've included case studies on five companies' approaches to this way of working.

  • For CIO Professionals

    REPORT: The Four Essential Steps To Transform Into An Insights-Driven Business

    The Strategy Report In The Insights-Driven Business Playbook

    August 18, 2020Cinny Little

    Becoming insights driven is a fundamental operational transformation that firms must pivot to now or risk losing out to competitors old and new. Enterprise-level transformation is complex and expensive. In this report, we describe four steps for creating a strategy to become insights driven for CIOs to use in building a plan that succeeds. This is an update of a previously published report; Forrester refreshes this report regularly based on new research.

  • For Customer Insights Professionals

    REPORT: Deliver The Metrics That Matter With The Objectives And Key Results Framework

    Beginner Level: Process Practices For Insights-Driven Businesses

    June 1, 2020Cinny Little

    Firms must transform into insights-driven businesses to remain competitive. Insights-driven businesses use data for insights that are always actionable. Customer insights (CI) pros should use the objectives and key results (OKRs) framework to help them align with business teams on the metrics that matter. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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