Claudia   Tajima

Claudia Tajima

Researcher Serving eBusiness & Channel Strategy Professionals

Claudia is a researcher serving eBusiness channel and strategy professionals. Her research focuses on omnichannel initiatives for retailers, eCommerce business, and technology trends in the retail space.

Prior to becoming a researcher, Claudia was a senior research associate on the AD&D team, focusing on software development, digital process automation, and cloud platforms.

Previous Work Experience

Prior to joining Forrester, Claudia was a consultant at a boutique technology consulting firm.

Education

Claudia holds a B.A. in international relations and environmental studies from Tufts University.

Claudia Tajima

Researcher Serving eBusiness & Channel Strategy Professionals

Claudia is a researcher serving eBusiness channel and strategy professionals. Her research focuses on omnichannel initiatives for retailers, eCommerce business, and technology trends in the retail space.

Prior to becoming a researcher, Claudia was a senior research associate on the AD&D team, focusing on software development, digital process automation, and cloud platforms.

Previous Work Experience

Prior to joining Forrester, Claudia was a consultant at a boutique technology consulting firm.

Education

Claudia holds a B.A. in international relations and environmental studies from Tufts University.

Claudia Tajima's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Retail Quarterly Earnings Review, Q4 2018

    Highlights From 23 Retail Q4 2018 Earnings Call Transcripts

    May 15, 2019 Fiona Swerdlow, Claudia Tajima

    As today's empowered consumers demand more of the retail experience than ever before, leading retailers and brands are investing to rethink and reinvent their customers’ cross-touchpoint experiences. The Forrester Retail Quarterly Earnings Review highlights key quotes and trends from the earnings calls of 23 publicly traded retail companies. Among other highlights, eBusiness and channel strategy professionals can learn about Kohl’s investments in personalization, Nordstrom’s supply chain expansion in Los Angeles, Starbucks’ China strategy, and more.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The State Of The Digital Store

    Landscape: The Digital Store Playbook

    May 9, 2019 Sucharita Kodali, Claudia Tajima

    The face of retail continues to change. In-store digital testing and learning is well underway, and digital business leaders have the technical know-how and an increasingly cross-functional view to lead these initiatives into full-scale rollouts. In this report, we lay out the current state of digital store initiatives and the promising opportunities a digital store evolution represents for retail. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Retail Quarterly Earnings Review, Q3 2018

    Highlights From 19 Retail Q3 2018 Earnings Call Transcripts

    April 30, 2019 Fiona Swerdlow, Claudia Tajima

    As today's empowered consumers demand more of the retail experience than ever before, leading retailers and brands are investing to rethink and reinvent their customers’ cross-touchpoint experi-ences. The Forrester Retail Quarterly Earnings Review highlights key quotes and trends from the earnings calls of 19 publicly traded retail compa-nies. Among other highlights, eBusiness and channel strategy professionals can learn about Ulta acquiring two technology companies, Wayfair investing in supply chain, and Walmart growing in China.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Omnichannel Requires Scoring A Trifecta With Technology Solutions

    Tools And Technology: The Omnichannel Commerce Playbook

    January 8, 2019 Brendan Witcher, Claudia Tajima

    In today's "anywhere, anytime" commerce, digital business professionals race to fully modernize their commerce systems but are coming to terms with the fact that omnichannel is far more complex than simply exposing inventory to channels. Part of that complexity involves understanding the roles that three key technologies play in enabling best-in-class omnichannel offerings. This report provides digital business professionals with an overview of the leading order management system (OMS), point of service (POS), and commerce platforms that support omnichannel retailers in today's market. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Trailblazers Of The Top Five Retail Tech Trends

    Leading Retailers Invest In Tech For Customer Experience And Operational Excellence

    January 2, 2019 Brendan Witcher, Claudia Tajima

    Retailers must carefully invest to compete in a growing retail market that is rife with digitally savvy competitors. They are primarily investing in five key commerce tech areas: omnichannel, personalization, analytics, digital store capabilities, and the more nascent artificial intelligence (AI). Some leading retailers have already launched impressive initiatives in these areas — in some cases, with positive results. This report gives digital business strategy pros examples of how to apply these technologies to their own businesses.

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Webinar: Hot Or Not: The Top Retail Initiatives For 2019

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