Claudia   Tajima

Claudia Tajima

Researcher Serving eBusiness & Channel Strategy Professionals

Claudia is a researcher serving eBusiness channel and strategy professionals. Her research focuses on omnichannel initiatives for retailers, eCommerce business, and technology trends in the retail space.

Prior to becoming a researcher, Claudia was a senior research associate on the AD&D team, focusing on software development, digital process automation, and cloud platforms.

Previous Work Experience

Prior to joining Forrester, Claudia was a consultant at a boutique technology consulting firm.

Education

Claudia holds a B.A. in international relations and environmental studies from Tufts University.

Claudia Tajima

Researcher Serving eBusiness & Channel Strategy Professionals

Claudia is a researcher serving eBusiness channel and strategy professionals. Her research focuses on omnichannel initiatives for retailers, eCommerce business, and technology trends in the retail space.

Prior to becoming a researcher, Claudia was a senior research associate on the AD&D team, focusing on software development, digital process automation, and cloud platforms.

Previous Work Experience

Prior to joining Forrester, Claudia was a consultant at a boutique technology consulting firm.

Education

Claudia holds a B.A. in international relations and environmental studies from Tufts University.

Claudia Tajima's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Masters Of The Top Four Retail Tech Trends

    Leading Retailers Model Innovation With Customer-Focused Tech Investments

    January 18, 2018 Brendan Witcher, Claudia Tajima

    To survive in today's competitive market, retailers are primarily investing in four key components of commerce tech: personalization, omnichannel, analytics, and digital store capabilities. But some leading retailers have already launched impressive initiatives in these areas — in some cases, with very positive results. This report provides digital business strategy pros with examples of how to apply these technologies to their own businesses to create better customer experiences and achieve operational excellence, and it can serve as a guide for both templates and benchmarks for their own initiatives.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Online Retail Will Drive Overall European Retail Sales Growth Through 2022

    Highlights From The Forrester Data: Online Retail Forecast, 2017 To 2022 (Western Europe)

    December 5, 2017 Michelle Beeson, Claudia Tajima

    Western European online retail sales will continue its double-digit growth through 2022. Online sales growth will drive overall sales for retailers. This report provides highlights from Forrester's latest five-year online retail sales forecast for Western Europe, which details growth across 22 product categories in 17 countries in Western Europe.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Commerce Technology Investment Trends: 2017 To 2018

    October 5, 2017 Bruce Eppinger, Claudia Tajima

    Digital businesses from retailers to branded manufacturers are increasing their investment in tools and technologies across commerce platforms, omnichannel, and the digital store. The simple impetus is to better serve and meet the rising expectations of their digitally savvy customers. Which technologies are retail and digital businesses investing in? Are these investments new or do they optimize or augment existing tools? To answer these questions, we used Forrester's Technographics® and panel survey data.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Vendor Landscape: Language Services And Translation Management Vendors

    The Rise Of Innovative Technologies In The Content Localization Market

    September 5, 2017 Lily Varon, Mark Grannan, Claudia Tajima

    Today's customers demand top-notch shopping experiences in their native language across the world. Mature digital businesses are investing in modern localization technology and services to enter new global markets and win customers with efficiently translated content. This report helps digital business leaders understand the leading tools and technology in the market and differentiate between language service providers, translation management vendors, and machine translation specialists.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The State Of The Digital Store

    Landscape: The Digital Store Playbook

    June 21, 2017Anjali Yakkundi, Claudia Tajima

    The face of retail continues to change. In-store digital experimentation is well underway, and digital business leaders have the technical know-how and an increasingly cross-functional view to lead these initiatives into full-scale rollouts. In this report, we lay out the current state of digital store initiatives and the promising opportunities a digital store evolution represents for retail.This report is an update to the original version published on April 1, 2016.

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