Claudia   Tajima

Claudia Tajima

Researcher Serving eBusiness & Channel Strategy Professionals

Claudia is a researcher serving eBusiness channel and strategy professionals. Her research focuses on omnichannel initiatives for retailers, eCommerce business, and technology trends in the retail space.

Prior to becoming a researcher, Claudia was a senior research associate on the AD&D team, focusing on software development, digital process automation, and cloud platforms.

Previous Work Experience

Prior to joining Forrester, Claudia was a consultant at a boutique technology consulting firm.

Education

Claudia holds a B.A. in international relations and environmental studies from Tufts University.

Claudia Tajima

Researcher Serving eBusiness & Channel Strategy Professionals

Claudia is a researcher serving eBusiness channel and strategy professionals. Her research focuses on omnichannel initiatives for retailers, eCommerce business, and technology trends in the retail space.

Prior to becoming a researcher, Claudia was a senior research associate on the AD&D team, focusing on software development, digital process automation, and cloud platforms.

Previous Work Experience

Prior to joining Forrester, Claudia was a consultant at a boutique technology consulting firm.

Education

Claudia holds a B.A. in international relations and environmental studies from Tufts University.

Claudia Tajima's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Omnichannel Requires Scoring A Trifecta With Technology Solutions

    Tools And Technology: The Omnichannel Commerce Playbook

    January 8, 2019 Brendan Witcher, Claudia Tajima

    In today's "anywhere, anytime" commerce, digital business professionals race to fully modernize their commerce systems but are coming to terms with the fact that omnichannel is far more complex than simply exposing inventory to channels. Part of that complexity involves understanding the roles that three key technologies play in enabling best-in-class omnichannel offerings. This report provides digital business professionals with an overview of the leading order management system (OMS), point of service (POS), and commerce platforms that support omnichannel retailers in today's market. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Trailblazers Of The Top Five Retail Tech Trends

    Leading Retailers Invest In Tech For Customer Experience And Operational Excellence

    January 2, 2019 Brendan Witcher, Claudia Tajima

    Retailers must carefully invest to compete in a growing retail market that is rife with digitally savvy competitors. They are primarily investing in five key commerce tech areas: omnichannel, personalization, analytics, digital store capabilities, and the more nascent artificial intelligence (AI). Some leading retailers have already launched impressive initiatives in these areas — in some cases, with positive results. This report gives digital business strategy pros examples of how to apply these technologies to their own businesses.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Online Retail Will Drive Overall European Retail Sales Growth Through 2023

    Highlights From The Forrester Analytics: Online Retail Forecast, 2018 To 2023 (Western Europe)

    December 13, 2018 Michelle Beeson, Claudia Tajima

    Western European online retail sales will continue their double-digit growth through 2023. That's good news because online sales growth will drive overall sales for retailers. This report highlights findings from Forrester's latest five-year online retail sales forecast for Western Europe, which details growth across 22 product categories in 17 countries in Western Europe.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Omnichannel Maturity Assessment

    Assessment: The Omnichannel Commerce Playbook

    December 13, 2018 Brendan Witcher, Claudia Tajima

    Supporting an omnichannel fulfillment program is table stakes in retail today. Organizations need to assess their omnichannel maturity to understand their current state and compare it with their desired state. This report reveals why capabilities need to change, why customers are demanding more, and target areas for improvement. Communicating these gaps is challenging, and this assessment will help eCommerce professionals explain where their company stands vis-à-vis the competition so the executive team can guide the strategic plan to the next level. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The State Of The Digital Store

    Landscape: The Digital Store Playbook

    December 12, 2018 Sucharita Kodali, Claudia Tajima

    The face of retail continues to change. In-store digital experimentation is well underway, and digital business leaders have the technical know-how and an increasingly cross-functional view to lead these initiatives into full-scale rollouts. In this report, we lay out the current state of digital store initiatives and the promising opportunities a digital store evolution represents for retail. This report is an update to the original version published on June 21, 2017.

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