Claudia   Tajima

Claudia Tajima

Researcher Serving eBusiness & Channel Strategy Professionals

Claudia is a researcher serving eBusiness channel and strategy professionals. Her research focuses on omnichannel initiatives for retailers, eCommerce business, and technology trends in the retail space.

Prior to becoming a researcher, Claudia was a senior research associate on the AD&D team, focusing on software development, digital process automation, and cloud platforms.

Previous Work Experience

Prior to joining Forrester, Claudia was a consultant at a boutique technology consulting firm.

Education

Claudia holds a B.A. in international relations and environmental studies from Tufts University.

Claudia Tajima

Researcher Serving eBusiness & Channel Strategy Professionals

Claudia is a researcher serving eBusiness channel and strategy professionals. Her research focuses on omnichannel initiatives for retailers, eCommerce business, and technology trends in the retail space.

Prior to becoming a researcher, Claudia was a senior research associate on the AD&D team, focusing on software development, digital process automation, and cloud platforms.

Previous Work Experience

Prior to joining Forrester, Claudia was a consultant at a boutique technology consulting firm.

Education

Claudia holds a B.A. in international relations and environmental studies from Tufts University.

Claudia Tajima's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Your Strategic Plan Is The Lynchpin For Omnichannel Success

    Strategic Plan: The Omnichannel Commerce Playbook

    March 9, 2018 Brendan Witcher, Claudia Tajima

    Organizations today must have a comprehensive strategic plan that aligns their internal teams with a single vision for omnichannel excellence. However, because omnichannel commerce continues to evolve quickly, digital business professionals must often build their strategic plans in the face of technology, organization, and measurement challenges that they are still discovering. This report helps digital business pros build strategic plans to gain executive buy-in, guide the company on its omnichannel journey, and set the foundation for a strong road map.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Masters Of The Top Four Retail Tech Trends

    Leading Retailers Model Innovation With Customer-Focused Tech Investments

    January 18, 2018 Brendan Witcher, Claudia Tajima

    To survive in today's competitive market, retailers are primarily investing in four key components of commerce tech: personalization, omnichannel, analytics, and digital store capabilities. But some leading retailers have already launched impressive initiatives in these areas — in some cases, with very positive results. This report provides digital business strategy pros with examples of how to apply these technologies to their own businesses to create better customer experiences and achieve operational excellence, and it can serve as a guide for both templates and benchmarks for their own initiatives.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Online Retail Will Drive Overall European Retail Sales Growth Through 2022

    Highlights From The Forrester Data: Online Retail Forecast, 2017 To 2022 (Western Europe)

    December 5, 2017 Michelle Beeson, Claudia Tajima

    Western European online retail sales will continue its double-digit growth through 2022. Online sales growth will drive overall sales for retailers. This report provides highlights from Forrester's latest five-year online retail sales forecast for Western Europe, which details growth across 22 product categories in 17 countries in Western Europe.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Commerce Technology Investment Trends: 2017 To 2018

    October 5, 2017 Bruce Eppinger, Claudia Tajima

    Digital businesses from retailers to branded manufacturers are increasing their investment in tools and technologies across commerce platforms, omnichannel, and the digital store. The simple impetus is to better serve and meet the rising expectations of their digitally savvy customers. Which technologies are retail and digital businesses investing in? Are these investments new or do they optimize or augment existing tools? To answer these questions, we used Forrester's Technographics® and panel survey data.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Vendor Landscape: Language Services And Translation Management Vendors

    The Rise Of Innovative Technologies In The Content Localization Market

    September 5, 2017 Lily Varon, Mark Grannan, Claudia Tajima

    Today's customers demand top-notch shopping experiences in their native language across the world. Mature digital businesses are investing in modern localization technology and services to enter new global markets and win customers with efficiently translated content. This report helps digital business leaders understand the leading tools and technology in the market and differentiate between language service providers, translation management vendors, and machine translation specialists.

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