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For Application Development & Delivery Professionals
Drive Your CPG Firm's Digital Business Initiatives With New Trade Promotion Applications
Consumer packaged goods (CPG) brands spend more than $500 billion on trade promotions annually and estimate that a third of that spend generates negative returns. To drive new product introduction in...
- Downloads: 70
For B2C Marketing Professionals
Promote, Find, And Attract The Mass Influencers Who Matter
Fans and followers are helpful for brands, but the people who bring the greatest value in social media are not just fans but advocates — people who can and will support, engage, and share...
- Downloads: 1077