Collin   Colburn

Collin Colburn

Analyst Serving B2C Marketing Professionals

Collin is an analyst on the B2C marketing team. His research focuses on current and future trends in search and discovery marketing. He helps Forrester clients understand how consumers find brands and information and what strategies and technologies marketers can leverage to make themselves discoverable. His research topics include strategies and best practices for Amazon advertising, voice search, search engine optimization (SEO), and paid search advertising.

Collin’s research and analysis is frequently cited in publications such as Search Engine Land, Digiday, MediaPost, The Drum, and The Wall Street Journal.

Previous Work Experience

Prior to becoming an analyst, Collin spent three years supporting Forrester's marketing leadership team. He fielded quantitative and qualitative surveys of marketing professionals and performed primary and secondary research for reports and consulting projects. Collin contributed to published research reports about digital media, programmatic technologies, email marketing, search marketing, and social marketing.

Prior to Forrester, Collin was a data analyst in financial risk management at GE Capital.

Education

Collin holds a B.A. in economics from The Catholic University of America.

Collin Colburn

Analyst Serving B2C Marketing Professionals

Collin is an analyst on the B2C marketing team. His research focuses on current and future trends in search and discovery marketing. He helps Forrester clients understand how consumers find brands and information and what strategies and technologies marketers can leverage to make themselves discoverable. His research topics include strategies and best practices for Amazon advertising, voice search, search engine optimization (SEO), and paid search advertising.

Collin’s research and analysis is frequently cited in publications such as Search Engine Land, Digiday, MediaPost, The Drum, and The Wall Street Journal.

Previous Work Experience

Prior to becoming an analyst, Collin spent three years supporting Forrester's marketing leadership team. He fielded quantitative and qualitative surveys of marketing professionals and performed primary and secondary research for reports and consulting projects. Collin contributed to published research reports about digital media, programmatic technologies, email marketing, search marketing, and social marketing.

Prior to Forrester, Collin was a data analyst in financial risk management at GE Capital.

Education

Collin holds a B.A. in economics from The Catholic University of America.

Collin Colburn's Research

Most RecentMost Popular
  • For B2C Marketing Professionals

    REPORT: We Called It: Use Amazon Search To Ignite Product Discovery

    September 18, 2018Collin Colburn

    Amazon is the unrefuted leader in eCommerce but is slowly encroaching on another industry: advertising. Customers cite Amazon as the No. 1 touchpoint for starting their shopping research. And customers continue to diversify their overall search habits to include multiple digital touchpoints. This report will inspect what kind of search engine Amazon is and how marketers should look to promote their products for discovery on Amazon. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in an important industry development.

  • For B2C Marketing Professionals

    REPORT: The Forrester Wave™: Search Engine Optimization (SEO) Platforms, Q3 2018

    The Seven Providers That Matter Most And How They Stack Up

    August 8, 2018Collin Colburn

    In our 23-criteria evaluation of SEO platform providers, we identified the seven most significant ones — BrightEdge, Conductor, Moz, Searchmetrics, SEMrush, seoClarity, and Siteimprove — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.

  • For B2C Marketing Professionals

    REPORT: The Five Search Marketing Trends To Know In 2018

    April 5, 2018Collin Colburn

    Search marketing is a major part of a digital marketing strategy and it's important that B2C marketers know the trends affecting it. Forrester recently partnered with the Search Engine Marketing Professionals Organization (SEMPO) to survey marketers on their current challenges and opportunities. This report summarizes the five key trends learned from that data.

  • For B2C Marketing Professionals

    REPORT: Holiday 2017: Amazon's Future In Advertising Begins

    February 28, 2018Collin Colburn

    Amazon is moving into seemingly every industry imaginable, and advertising is one of them. The eCommerce giant is poised to take on ad titans Google and Facebook to upend the advertising duopoly. The most recent holiday season was the first real test at how well Amazon was able to woo advertisers to its platform. This report looks at how B2C marketers spent ad dollars on Amazon during holiday 2017 and how Amazon's ads business is meaningful to the company's future growth potential.

  • For B2C Marketing Professionals

    REPORT: Paid Search And SEO Shouldn't Be Your Only Discovery Tools

    Marketers Must Look Beyond Traditional Search To Capture Prospects' Attention

    February 5, 2018Collin Colburn

    Customers discover new products and services in many ways, but marketers tend to think only of search, and only on Bing and Google. This report helps B2C marketers think through all the possible places their customers may research and how to prioritize those channels.

View all of Collin Colburn's Research

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