Save or Share this Report

Collin   Colburn

Collin Colburn

Analyst Serving B2C Marketing Professionals

Collin is an analyst on the B2C marketing team. His research focuses on current and future trends in search and discovery marketing. He helps Forrester clients understand how consumers find brands and information and what strategies and technologies marketers can leverage to make themselves discoverable. His research topics include strategies for local marketing, innovations and best practices in search marketing, and how advertising affects consumer trust.

Previous Work Experience

Prior to becoming an analyst, Collin spent three years supporting Forrester's marketing leadership team. He fielded quantitative and qualitative surveys of marketing professionals and performed primary and secondary research for reports and consulting projects. Collin contributed to published research reports about digital media, programmatic technologies, email marketing, search marketing, and social marketing.

Prior to Forrester, Collin was a data analyst in financial risk management at GE Capital.

Education

Collin holds a B.A. in economics from The Catholic University of America.

Collin Colburn

Analyst Serving B2C Marketing Professionals

Collin is an analyst on the B2C marketing team. His research focuses on current and future trends in search and discovery marketing. He helps Forrester clients understand how consumers find brands and information and what strategies and technologies marketers can leverage to make themselves discoverable. His research topics include strategies for local marketing, innovations and best practices in search marketing, and how advertising affects consumer trust.

Previous Work Experience

Prior to becoming an analyst, Collin spent three years supporting Forrester's marketing leadership team. He fielded quantitative and qualitative surveys of marketing professionals and performed primary and secondary research for reports and consulting projects. Collin contributed to published research reports about digital media, programmatic technologies, email marketing, search marketing, and social marketing.

Prior to Forrester, Collin was a data analyst in financial risk management at GE Capital.

Education

Collin holds a B.A. in economics from The Catholic University of America.

Collin Colburn's Research

Most RecentMost Popular
  • For B2C Marketing Professionals

    REPORT: Enrich Your Search Marketing With Social Listening Data

    June 13, 2017Collin Colburn

    Like many channel-based marketers, search marketers are siloed and therefore don't leverage data and insights from other parts of the marketing organization. But much of the data coming from other marketing functions, such as social listening, can help optimize search programs and campaigns. This report will help B2C marketers understand how social listening data can support search campaigns, and how collaboration is the key.

  • For B2C Marketing Professionals

    REPORT: Vendor Landscape: SEO Tools And Technologies

    June 13, 2017Collin Colburn

    Search engine optimization (SEO) is an established and mature strategy in the digital marketing portfolio, and many marketers feel they're ready to bring its execution in-house. To do that successfully, they'll need technology to automate key tasks. This vendor landscape will introduce to B2C marketers the three categories of SEO tools and their respective vendors.

  • For B2C Marketing Professionals

    REPORT: Use Amazon Search To Ignite Product Discovery

    April 6, 2017Collin Colburn

    Amazon is the unrefuted leader in eCommerce but is slowly encroaching on another industry: advertising. Customers cite Amazon as the No. 1 touchpoint for starting their shopping research. And customers continue to diversify their overall search habits to include multiple digital touchpoints. This report will inspect what kind of search engine Amazon is and how marketers should look to promote their products for discovery on Amazon.

  • For B2C Marketing Professionals

    REPORT: The State Of Search Marketing, 2017

    Search Is A Digital Workhorse, But Challengers Lie In Wait

    January 30, 2017Collin Colburn

    Search marketing is a mature digital tactic to increase customer acquisition, and it owns a large share of the digital marketing budget. As such, B2C marketers need to be keenly aware of industrywide changes and customer shifts in regards to search. This report analyzes the state of search marketing today and the challenges and opportunities that lie ahead.

  • For B2C Marketing Professionals

    REPORT: Vendor Landscape: Location Management Platforms

    January 12, 2017Collin Colburn

    Marketers with hundreds of thousands of locations, individual agents, and stores-within-a-store have an opportunity to use digital channels to drive discovery and traffic. Location management platforms (LMPs) are here to help through local listings management, landing page optimization, and ratings and reviews monitoring. This report lists, organizes, and describes the location management platforms that marketers can choose from.

View all of Collin Colburn's Research

Clients Who Work With Collin Colburn Also Work With:

View all related analysts