Collin Colburn

Analyst serving B2C Marketing PROFESSIONALS

Collin is an analyst on the B2C marketing team. His research focuses on current and future trends in search and discovery marketing. He helps Forrester clients understand how consumers find brands and information and what strategies and technologies marketers can leverage to make themselves discoverable. His research topics include strategies for local marketing, innovations and best practices in search marketing, and how advertising affects consumer trust.

Previous Work Experience

Prior to becoming an analyst, Collin spent three years supporting Forrester's marketing leadership team. He fielded quantitative and qualitative surveys of marketing professionals and performed primary and secondary research for reports and consulting projects. Collin contributed to published research reports about digital media, programmatic technologies, email marketing, search marketing, and social marketing.

Prior to Forrester, Collin was a data analyst in financial risk management at GE Capital.

Education

Collin holds a B.A. in economics from The Catholic University of America.

Collin Colburn's Research

  • For B2C Marketing Professionals

    Report: Use Amazon Search To Ignite Product Discovery

    Amazon is the unrefuted leader in eCommerce but is slowly encroaching on another industry: advertising. Customers cite Amazon as the No. 1 touchpoint for starting their shopping research. And cu...

  • For B2C Marketing Professionals

    Report: The State Of Search Marketing, 2017

    Search marketing is a mature digital tactic to increase customer acquisition, and it owns a large share of the digital marketing budget. As such, B2C marketers need to be keenly aware of industr...

  • For B2C Marketing Professionals

    Report: Vendor Landscape: Location Management Platforms

    Marketers with hundreds of thousands of locations, individual agents, and stores-within-a-store have an opportunity to use digital channels to drive discovery and traffic. Location management pl...

  • For B2C Marketing Professionals

    Report: The Best And Worst Of Paid Search, 2016

    Forrester applied its search marketing review methodology to more than 150 paid search ads from the travel, consumer packaged goods (CPG), automotive, financial services, business services, and ...

  • For B2C Marketing Professionals

    Report: Brief: Stop Treating Pinterest Like A Social Network

    Marketers have labeled Pinterest as a social network since its launch and used it primarily for engagement like they do other social networks. But this is the wrong approach because they can bet...

  • For B2C Marketing Professionals

    Report: Use Amazon Search To Ignite Product Discovery

    Amazon is the unrefuted leader in eCommerce but is slowly encroaching on another industry: advertising. Customers cite Amazon as the No. 1 touchpoint for starting their shopping research. And cu...

  • For B2C Marketing Professionals

    Report: The Forrester Wave™: Search Marketing Agencies, Q1 2016

    In our 23-criteria evaluation of search marketing agency providers, we identified the 10 most significant ones — 360i, Acronym, Catalyst, Ethology, iCrossing iProspect, Merkle, Performics, Rise ...

  • For B2C Marketing Professionals

    Report: Brief: What's New With SEO?

    Search engine optimization (SEO) has changed. Your customers now use search to find everything from videos to store inventory, online and through smart devices. This makes it increasingly diffic...

  • For B2C Marketing Professionals

    Report: Brief: Search Marketing Innovations To Watch

    In order to be discoverable, companies must be present based on where their users look for them and what they are looking for when they search. This report will highlight when and how B2C market...

  • For B2C Marketing Professionals

    Report: Brief: Evaluate Your Search Marketing Programs

    Successful search marketers today must increasingly account for how well they help users discover their brands and products across Google, Bing, mobile devices, social media, and nontraditional ...

View all of Collin Colburn's Research

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