Collin   Colburn

Collin Colburn

Analyst Serving B2C Marketing Professionals

Collin is an analyst on the B2C marketing team. His research focuses on current and future trends in search and discovery marketing. He helps Forrester clients understand how consumers find brands and information and what strategies and technologies marketers can leverage to make themselves discoverable. His research topics include strategies and best practices for Amazon advertising, voice search, search engine optimization (SEO), and paid search advertising.

Collin’s research and analysis is frequently cited in publications such as Search Engine Land, Digiday, MediaPost, The Drum, and The Wall Street Journal.

Previous Work Experience

Prior to becoming an analyst, Collin spent three years supporting Forrester's marketing leadership team. He fielded quantitative and qualitative surveys of marketing professionals and performed primary and secondary research for reports and consulting projects. Collin contributed to published research reports about digital media, programmatic technologies, email marketing, search marketing, and social marketing.

Prior to Forrester, Collin was a data analyst in financial risk management at GE Capital.

Education

Collin holds a B.A. in economics from The Catholic University of America.

Collin Colburn

Analyst Serving B2C Marketing Professionals

Collin is an analyst on the B2C marketing team. His research focuses on current and future trends in search and discovery marketing. He helps Forrester clients understand how consumers find brands and information and what strategies and technologies marketers can leverage to make themselves discoverable. His research topics include strategies and best practices for Amazon advertising, voice search, search engine optimization (SEO), and paid search advertising.

Collin’s research and analysis is frequently cited in publications such as Search Engine Land, Digiday, MediaPost, The Drum, and The Wall Street Journal.

Previous Work Experience

Prior to becoming an analyst, Collin spent three years supporting Forrester's marketing leadership team. He fielded quantitative and qualitative surveys of marketing professionals and performed primary and secondary research for reports and consulting projects. Collin contributed to published research reports about digital media, programmatic technologies, email marketing, search marketing, and social marketing.

Prior to Forrester, Collin was a data analyst in financial risk management at GE Capital.

Education

Collin holds a B.A. in economics from The Catholic University of America.

Collin Colburn's Research

Most RecentMost Popular
  • For B2C Marketing Professionals

    REPORT: The Five Search Marketing Trends To Know In 2018

    April 5, 2018Collin Colburn

    Search marketing is a major part of a digital marketing strategy and it's important that B2C marketers know the trends affecting it. Forrester recently partnered with the Search Engine Marketing Professionals Organization (SEMPO) to survey marketers on their current challenges and opportunities. This report summarizes the five key trends learned from that data.

  • For B2C Marketing Professionals

    REPORT: Holiday 2017: Amazon's Future In Advertising Begins

    February 28, 2018Collin Colburn

    Amazon is moving into seemingly every industry imaginable, and advertising is one of them. The eCommerce giant is poised to take on ad titans Google and Facebook to upend the advertising duopoly. The most recent holiday season was the first real test at how well Amazon was able to woo advertisers to its platform. This report looks at how B2C marketers spent ad dollars on Amazon during holiday 2017 and how Amazon's ads business is meaningful to the company's future growth potential.

  • For B2C Marketing Professionals

    REPORT: Paid Search And SEO Shouldn't Be Your Only Discovery Tools

    Marketers Must Look Beyond Traditional Search To Capture Prospects' Attention

    February 5, 2018Collin Colburn

    Customers discover new products and services in many ways, but marketers tend to think only of search, and only on Bing and Google. This report helps B2C marketers think through all the possible places their customers may research and how to prioritize those channels.

  • For B2C Marketing Professionals

    REPORT: Predictions 2018: Data Drives Media Disruption

    Who Has Data, And How The Way They Use It Will Determine Success

    November 8, 2017 Susan Bidel, Collin Colburn, Brigitte Majewski, Samantha Merlivat, Jim Nail, Fatemeh Khatibloo

    The one constant in media since the first display ad ran in 1994 has been change, and 2018 will be no exception. Data — access to it and the collection and use of it — will offer some B2C marketers, advertising technology (adtech) vendors, agencies, and media companies a competitive advantage, while others will scramble to survive. Read this report to learn who wins and who loses across the media landscape in 2018.

  • For B2C Marketing Professionals

    REPORT: The Forrester Wave™: Search Marketing Agencies, Q4 2017

    The Top 12 Providers And How They Stack Up

    October 31, 2017Collin Colburn

    In our 25-criteria evaluation of search marketing agency providers, we identified the 12 most significant ones — 360i, Acronym, Catalyst, Forward3D, iCrossing, iProspect, Merkle, Mirum, Neo@Ogilvy, Performics, Rise Interactive, and Wpromote — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.

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