Collin   Colburn

Collin Colburn

Analyst Serving B2C Marketing Professionals

Collin is an analyst on the B2C marketing team. His research focuses on current and future trends in search and discovery marketing. He helps Forrester clients understand how consumers find brands and information and what strategies and technologies marketers can leverage to make themselves discoverable. His research topics include strategies and best practices for Amazon advertising, voice search, search engine optimization (SEO), and paid search advertising.

Collin’s research and analysis is frequently cited in publications such as Search Engine Land, Digiday, MediaPost, The Drum, and The Wall Street Journal.

Previous Work Experience

Prior to becoming an analyst, Collin spent three years supporting Forrester's marketing leadership team. He fielded quantitative and qualitative surveys of marketing professionals and performed primary and secondary research for reports and consulting projects. Collin contributed to published research reports about digital media, programmatic technologies, email marketing, search marketing, and social marketing.

Prior to Forrester, Collin was a data analyst in financial risk management at GE Capital.

Education

Collin holds a B.A. in economics from The Catholic University of America.

Collin Colburn

Analyst Serving B2C Marketing Professionals

Collin is an analyst on the B2C marketing team. His research focuses on current and future trends in search and discovery marketing. He helps Forrester clients understand how consumers find brands and information and what strategies and technologies marketers can leverage to make themselves discoverable. His research topics include strategies and best practices for Amazon advertising, voice search, search engine optimization (SEO), and paid search advertising.

Collin’s research and analysis is frequently cited in publications such as Search Engine Land, Digiday, MediaPost, The Drum, and The Wall Street Journal.

Previous Work Experience

Prior to becoming an analyst, Collin spent three years supporting Forrester's marketing leadership team. He fielded quantitative and qualitative surveys of marketing professionals and performed primary and secondary research for reports and consulting projects. Collin contributed to published research reports about digital media, programmatic technologies, email marketing, search marketing, and social marketing.

Prior to Forrester, Collin was a data analyst in financial risk management at GE Capital.

Education

Collin holds a B.A. in economics from The Catholic University of America.

Collin Colburn's Research

Most RecentMost Popular
  • For B2C Marketing Professionals

    REPORT: Ten SEO Best Practices That Your Site Can't Live Without

    October 1, 2018Collin Colburn

    Search engine optimization (SEO) is one of the oldest marketing tactics. But marketers must be keenly aware of how to do SEO well and know what the common best practices are. Forrester has seen a steady increase in questions about SEO, which indicates many companies are still evaluating how to improve theirs. This report outlines the most important best practices B2C marketers should be maintaining to improve visibility, traffic, and conversions on their websites.

  • For B2C Marketing Professionals

    REPORT: Top-Notch SEO Requires Seamless Coordination, Not Another Siloed Team

    October 1, 2018Collin Colburn

    More companies want to bring search engine optimization work in-house. But most companies don't know how to do it or which stakeholders need to be part of the SEO process. This report will uncover how B2C and B2B marketers can organize for SEO and how the SEO process should work.

  • For B2C Marketing Professionals

    REPORT: We Called It: Use Amazon Search To Ignite Product Discovery

    September 18, 2018Collin Colburn

    Amazon is the unrefuted leader in eCommerce but is slowly encroaching on another industry: advertising. Customers cite Amazon as the No. 1 touchpoint for starting their shopping research. And customers continue to diversify their overall search habits to include multiple digital touchpoints. This report will inspect what kind of search engine Amazon is and how marketers should look to promote their products for discovery on Amazon. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in an important industry development.

  • For B2C Marketing Professionals

    REPORT: The Forrester Wave™: Search Engine Optimization (SEO) Platforms, Q3 2018

    The Seven Providers That Matter Most And How They Stack Up

    August 8, 2018Collin Colburn

    In our 23-criteria evaluation of SEO platform providers, we identified the seven most significant ones — BrightEdge, Conductor, Moz, Searchmetrics, SEMrush, seoClarity, and Siteimprove — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.

  • For B2C Marketing Professionals

    REPORT: The Five Search Marketing Trends To Know In 2018

    April 5, 2018Collin Colburn

    Search marketing is a major part of a digital marketing strategy and it's important that B2C marketers know the trends affecting it. Forrester recently partnered with the Search Engine Marketing Professionals Organization (SEMPO) to survey marketers on their current challenges and opportunities. This report summarizes the five key trends learned from that data.

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