Why Read This
For teams to embed new capabilities into the organization's decision-making, stakeholders must know who enterprise architecture (EA) is, how to use EA, why to use EA, and what benefit they get. Most of all, they must be convinced to participate in EA. But chances are, stakeholders have opinions on how best to work with EA shaped by past job experiences or years of dealing with "old-fashioned EA." EA leaders must work to alter these perceptions, and running an EA communication program is a critical piece of the solution. This report provides an approach to formulating and implementing an EA communication program that eliminates the uncertainty EA leaders may have around these efforts. This report was originally published on June 6, 2012; Forrester reviewed it for continued relevance and accuracy, found that only light changes were needed, and updated it accordingly as of August 2014.