For Enterprise Architecture Professionals

Communicate EA Capabilities Broadly To Sustain Success

    Why Read This Report

    For teams to embed new capabilities into the organization's decision-making, stakeholders must know who enterprise architecture (EA) is, how to use EA, why to use EA, and what benefit they get. Most of all, they must be convinced to participate in EA. But chances are, stakeholders have opinions on how best to work with EA shaped by past job experiences or years of dealing with "old-fashioned EA." EA leaders must work to alter these perceptions, and running an EA communication program is a critical piece of the solution. This report provides an approach to formulating and implementing an EA communication program that eliminates the uncertainty EA leaders may have around these efforts. This report was originally published on June 6, 2012; Forrester reviewed it for continued relevance and accuracy, found that only light changes were needed, and updated it accordingly as of August 2014.
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    TABLE OF CONTENTS

    • The BT Agenda Requires EA — A Communication Plan Cements Your Place
    • Creating And Implementing High-Performance EA's Communications
    • RECOMMENDATIONS

      Include The "Four P's" In All Communications Plans
    • Related Research Documents