For Enterprise Architecture Professionals

Marketing Your EA Program

    Why Read This Report

    Enterprise architecture (EA) programs seeking to embed themselves into the organization's decision-making must ensure stakeholders know what EA is and how they can benefit from it. Most of all, they must be convinced to collaborate with the EA program. But chances are stakeholders have opinions on how best to work with EA shaped by years of dealing with old-fashioned EA. EA leaders must work to alter these perceptions. An EA communication program is a critical part of the solution. This report provides an approach to formulating an EA communication program that eliminates the uncertainty EA leaders may have around these efforts. This report was originally published on September 5, 2014; we updated this edition to incorporate our latest thinking.
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    TABLE OF CONTENTS

    • The BT Agenda Requires EA — Marketing Cements Your Place
    • Designing High-Performance EA Marketing
    • RECOMMENDATIONS

      Include The "Four P's" In All Communications Plans
    • Related Research Documents