For B2C Marketing Professionals

Community Management Checklist – A Social Computing Report

A Four-Phase Approach To Preparing To Engage With Your Customers

    Why Read This Report

    Many marketers are launching communities to engage their customers in an authentic dialogue around their companies, brands, and products. However, once they've launched, brands often find that they failed to prepare for key elements of deep and continuous engagement and thus are failing to gain the participation and insights they'd hoped for. To ensure a successful community launch, interactive marketers should follow this checklist, which comprises the four phases of community creation and management: planning, alignment, launch, and maintenance.
    US $499
    Add To Cart
    Become A Client

    Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

    Already A Client?
    Log in to read this document.


    • Introduction
    • Planning
    • Alignment
    • Launch
    • Maintenance

      Be Ready, But Be Flexible
    • Supplemental Material
    • Related Research Documents