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Consumer Technographics

Consumer Technographics® Asia Pacific Financial Services 2 Survey, 2020

Surveyed Date
September 2020
Number of Respondents



  • Device adoption
  • General finance
  • Insurance
  • Switching and purchasing insurance policies
  • Investments
  • Automated investment managers
  • Financial well-being
  • Small business
  • Social responsibility
  • Brand awareness – luxury, auto, retail
  • Brand communication
  • Consumer energy
  • Brand communication (COVID-19)


The Forrester Analytics Consumer Technographics Asia Pacific Financial Services Survey 2, 2020, was fielded from July through August 2020. This online survey included 10,369 respondents ages 18 and older in Australia, metropolitan China, Hong Kong, metropolitan India, and Singapore. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.6% to 2.9% of what they would be if the entire population of online adults (defined as those online weekly or more often) represented in each country had been surveyed.

Forrester weighted the data by age, gender, and geographical distribution to demographically represent the online adult population in each country. The data from metropolitan China was also weighted by income level in tier 1 and 2 cities. The data from metropolitan India was weighted by socioeconomic classification, representing groups A, B, and C, as well as tier 1, 2, and 3 cities. The survey sample size, when weighted, was 10,369. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) The programming language herein reflects the survey respondent base for each question.

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