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Consumer Technographics

Consumer Technographics® Asia Pacific Financial Services Survey, 2019

Surveyed Date
June 2019
Number of Respondents
14,900

Description

SURVEY TOPICS

  • Device adoption and attitudes
  • General finance
  • Mobile finance
  • Banking activities by channel
  • Features: mobile app and banking websites
  • Life insurance
  • Money management
  • Superannuation
  • P2P lending
  • Small business
  • General retail

SURVEY METHODOLOGY

The Forrester Analytics Consumer Technographics Asia Pacific Financial Services Survey, 2019, was fielded in April and May 2019. This online survey included 14,900 respondents ages 18 and older in Australia, metropolitan China, Hong Kong, metropolitan India, Indonesia, Malaysia, Singapore, and Thailand. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.7% to 2.9% of what they would be if the entire population of online adults (defined as those online weekly or more often) represented in each country had been surveyed.

Forrester weighted the data by age, gender, and geographical distribution to demographically represent the online adult population in each country. The data from metropolitan China was also weighted by income level in tier 1 and 2 cities. The data from metropolitan India was weighted by socioeconomic classification, representing groups A, B, and C, as well as tier 1, 2, and 3 cities. The survey sample size, when weighted, was 12,890. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) The programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Dynata fielded this survey on behalf of Forrester.

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