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Consumer Technographics

Consumer Technographics® Asia Pacific Online Benchmark Survey, 2017

Surveyed Date
June 2017
Number of Respondents


Survey Topics

  • Online access and activities
  • Media and advertising
  • Social media behaviors
  • Retail spending, products, and brands purchased
  • Payment methods and attitudes
  • Smartphone and tablet usage and operating systems
  • PC brands and operating systems
  • Financial product ownership and attitudes
  • Travel purpose and frequency
  • Vehicle ownership

Survey Methodology

The Forrester Data Consumer Technographics Asia Pacific Online Benchmark Survey, 2017 was fielded in February and March 2017. This online survey included 9,501 respondents ages 18 and older in Australia, metropolitan China (cities of Beijing, Chengdu, Dalian, Guangzhou, Nanjing, Ningbo, Shanghai, Shenyang, Suzhou, Wuhan, Wuxi, and Xian), Hong Kong, metropolitan India (cities of Ahmedabad, Bangalore, Chennai, Hyderabad, Jaipur, Kolkata, Mumbai, New Delhi, and Pune), Japan, and South Korea. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.6% to 4.4% of what they would be if the entire population of online adults (defined as those online weekly or more often) represented in each country had been surveyed.

Forrester weighted the data by age, gender, and geographical distribution to demographically represent the online adult population in each country. The data from metropolitan China was also weighted by income level in the cities of Beijing, Chengdu, Guangzhou, Nanjing, Shanghai, Shenyang, Wuhan, and Xian. The data from metropolitan India was weighted by socioeconomic classification, representing groups A and B. The survey sample size, when weighted, was 9,501. Ipsos MORI fielded this survey on behalf of Forrester.

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