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Consumer Technographics

Consumer Technographics® Asia Pacific Survey, H1 2017

Surveyed Date
March 2017
Number of Respondents


Survey Topics

  • Device ownership and usage
  • Purchase consideration for computers and tablets
  • Device preference
  • Wearable devices
  • Consumer technology customer journey
  • Online services and security
  • Videos
  • Photos
  • Financial products
  • Primary bank and banking activities
  • Insurance and insurance activities
  • Money transfers
  • Credit cards
  • Investments


The Forrester Data Consumer Technographics Asia Pacific Survey, H1 2017, was fielded in January and February 2017. This online survey included 9,020 respondents between the ages of 18 and 97 in Australia, metropolitan China (including Beijing, Chengdu, Dalian, Guangzhou, Nanjing, Ningbo, Shanghai, Shenyang, Suzhou, Wuhan, Wuxi, and Xian), metropolitan India (including Ahmedabad, Bangalore, Chennai, Hyderabad, Jaipur, Kolkata, Mumbai, New Delhi, and Pune), Japan, and South Korea. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.6% to 3.1% of what they would be if the entire population of these markets’ online adults (defined as those online weekly or more often) had been surveyed.

The data was weighted by age, gender, and geographical distribution to demographically represent the online adult populations within these markets. In metropolitan China, the data was also weighted by income level for each city surveyed. In metropolitan India, the data was also weighted by the SEC AB groups. The survey sample size, when weighted, was 9,020. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) Ipsos MORI fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

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