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Consumer Technographics

Consumer Technographics® Asia Pacific Survey (Technology, Media, And Telecom; Financial Services), Q3 2018

Surveyed Date
August 2018
Number of Respondents



  • Smartphones
  • Computers and tablets
  • Device preference
  • Consumer technology customer journey
  • Online services and security
  • Media
  • Financial products
  • Banking
  • Insurance
  • Digital wallets and mobile payments
  • Credit cards
  • Financial attitudes


The Forrester Analytics Consumer Technographics Asia Pacific Survey (Technology, Media, And Telecom; Financial Services), Q3 2018, was fielded from May to July 2018. This online survey included 10,767 respondents ages 18 and older in Australia, metropolitan China, metropolitan India, and Japan. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.7% to 3.0% of what they would be if the entire population of online adults (defined as those online weekly or more often) represented in each country had been surveyed.

Forrester weighted the data by age, gender, and geographical distribution to demographically represent the online adult population in each country. The data from metropolitan China was also weighted by income level in tier 1 and 2 cities. The data from metropolitan India was weighted by socioeconomic classification, representing groups A, B, and C, as well as tier 1, 2, and 3 cities. The survey sample size, when weighted, was 10,767. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) The programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document.

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