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Consumer Technographics

Consumer Technographics® Asia Pacific Survey (Technology, Media, And Telecom; Financial Services), Q3 2019

Surveyed Date
August 2019
Number of Respondents



  • Device adoption and attitudes
  • Smartphones
  • Computers and tablets
  • Device preference
  • Consumer technology customer purchase journey
  • Online services and security
  • Media
  • General finance
  • Digital wallets and mobile payments
  • Credit cards
  • Financial attitudes


The Forrester Analytics Consumer Technographics Asia Pacific Survey (Technology, Media, And Telecom; Financial Services), Q3 2019, was fielded in May and June 2019. This online survey included 10,398 respondents ages 18 and older in Australia, metropolitan China, metropolitan India, and Japan. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.7% to 3.0% of what they would be if the entire population of online adults (defined as those online weekly or more often) represented in each country had been surveyed.

Forrester weighted the data by age, gender, and geographical distribution to demographically represent the online adult population in each country. The data from metropolitan China was also weighted by income level in tier 1 and 2 cities. The data from metropolitan India was weighted by socioeconomic classification, representing groups A, B, and C, as well as tier 1, 2, and 3 cities. The survey sample size, when weighted, was 10,398. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) The programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Dynata fielded this survey on behalf of Forrester.

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