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Consumer Technographics Planned Survey

Forrester Analytics Consumer Technographics® COVID-19 Survey (Wave 1)

Field Date
April 2020
Expected Respondents



  • General attitudes and behaviors
  • Retail behaviors
  • Financial services behaviors
  • Healthcare behaviors
  • Technology, media, and telecom behaviors


The Forrester Analytics Consumer Technographics COVID-19 Survey (Wave 1) was fielded from April 10 to 15, 2020. This online survey included 1,106 respondents ages 18 or older in China. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 3.1%.

Forrester weighted the data by age and gender. The survey sample size, when weighted, was 1,106 in China. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) The programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

Survey Data Available

April 2020

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Interactive Dashboards

Drawn from our Consumer Technographics® data and analytics services, dashboards can be customized by demographics, regions, segments, and attitudes.

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