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Consumer Technographics

Consumer Technographics® COVID-19 Survey (Wave 2)

Surveyed Date
May 2020
Number of Respondents



  • General attitudes and behaviors
  • Retail behaviors
  • Financial services behaviors
  • Technology, media, and telecom behaviors


The Forrester Analytics Consumer Technographics COVID-19 Survey (Wave 2) was fielded from May 8 to May 15, 2020. This online survey included 1,093 respondents in the US and 1,120 respondents in Canada between the ages of 18 and 88. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 3.0% in the US and 2.9% in Canada.

Forrester weighted the data by age and gender. The survey sample size, when weighted, was 1,093 in the US and 1,120 in Canada. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) The programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

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