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Consumer Technographics

Forrester Analytics Consumer Technographics® COVID-19 Survey (Wave 2)

Surveyed Date
May 2020
Number of Respondents



  • General attitudes and behaviors
  • Retail behaviors
  • Financial services behaviors
  • Technology, media, and telecom behaviors


The Forrester Analytics Consumer Technographics® COVID-19 Survey (Wave 2) was fielded from May 8 to May 15, 2020. This online survey included 1,154 respondents ages 16 or older in the UK, 1,117 respondents in France, and 1,147 respondents in Italy. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 2.9%.

Forrester weighted the data by age and gender. The survey sample size, when weighted, was 1,154 in the UK, 1,117 in France, and 1,147 in Italy. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) The programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

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