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Consumer Technographics

Consumer Technographics® COVID-19 Survey (Wave 2)

Surveyed Date
May 2020
Number of Respondents
1,108

Description

SURVEY TOPICS

  • General attitudes and behaviors
  • Retail behaviors
  • Financial services behaviors
  • Technology, media, and telecom behaviors

SURVEY METHODOLOGY

The Forrester Analytics Consumer Technographics COVID-19 Survey (Wave 2) was fielded from May 8 to May 15, 2020. This online survey included 1,108 respondents ages 18 or older in China. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 2.9%.

Forrester weighted the data by age and gender. The survey sample size, when weighted, was 1,108 in China. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) The programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

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