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Consumer Technographics

Consumer Technographics® European Consumer Technology, Media, And Telecom Survey, H2 2017

Surveyed Date
October 2017
Number of Respondents
17,545

Description

TOPICS COVERED IN THIS SURVEY

  • Telecom providers and services
  • Cord cutters and cord-nevers
  • Mobile phone and tablet purchase plans
  • Video and connected TVs
  • TV and video
  • Marketing and advertising
  • VoIP and video chat
  • Smart home technology
  • Voice assistants

SURVEY METHODOLOGY

The Forrester Data Consumer Technographics European Consumer Technology, Media, And Telecom Survey, H2 2017, was fielded in January 2017. This online survey included 17,545 respondents in France, Germany, Italy, Spain, and the UK between the ages of 16 and 99. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 0.7% of what they would be if the entire population of these markets’ online adults (defined as those online weekly or more often) had been surveyed.

The data was weighted by age and gender to demographically represent the online adult populations within these markets. The survey sample size, when weighted, was 17,545. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) Please note that the programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Ipsos MORI fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

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