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Consumer Technographics

Consumer Technographics® European Financial Services 1 Customer Life Cycle Survey, 2018

Surveyed Date
March 2018
Number of Respondents
14,549

Description

Survey Topics

The customer life cycle covers six phases — discover, explore, buy, ask, use, and engage — for the following financial products and services:

  • Current account
  • Savings or deposit account
  • Credit card
  • Life insurance
  • Motor insurance
  • Home insurance
  • Investment account
  • Mortgage
  • Personal loan

Survey Methodology

The Forrester Data Consumer Technographics European Financial Services 1 Customer Life Cycle Survey, 2018 was fielded from December 2017 through February 2018. This online survey included 3,597 respondents in the UK, 3,614 respondents in France, 3,685 respondents in Germany, and 3,653 respondents in Italy. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 0.8% of what they would be if the entire population of European online adults (defined as those online weekly or more often) had been surveyed. This confidence interval widens to 1.6% when the data is analyzed at a country level.

Forrester weighted the data by age, gender, income, region, and broadband adoption to demographically represent the European online adult population. The survey sample size, when weighted, was 3,597 respondents in the UK, 3,614 respondents in France, 3,685 respondents in Germany, and 3,653 respondents in Italy. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) Research Now fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

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