Skip to main content

Save or Share this Report

Consumer Technographics

Consumer Technographics® European Financial Services Survey, H2 2016

Surveyed Date
October 2016
Number of Respondents


Forrester's Consumer Technographics European Financial Services Survey, H2 2016 was fielded in July 2016. This online survey included 17,546 respondents in France, Germany, Italy, Spain, and the UK between the ages of 16 and 98. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 0.7% of what they would be if the entire population of these markets’ online adults (defined as those online weekly or more often) had been surveyed.

The data was weighted by age and gender to demographically represent the online adult populations within these markets. The survey sample size, when weighted, was 17,546. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) Ipsos MORI fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

Interactive Dashboards

Drawn from our Consumer Technographics® data and analytics services, dashboards can be customized by demographics, regions, segments, and attitudes.

View Dashboards