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Consumer Technographics

Consumer Technographics® European Financial Services Survey, H2 2017

Surveyed Date
November 2017
Number of Respondents


Survey Topics

  • Financial products
  • Primary bank
  • Banking activities
  • Emerging technologies
  • Mobile and finance
  • Biometrics with financial providers
  • Third-party finance
  • Chatbots
  • Smart home
  • Insurance
  • Insurance purchase journey
  • Wealth management and investments
  • Retirement
  • Online/mobile money management questions
  • Digital investment managers and advice
  • Financial literacy/education attitudes
  • Financial websites

Survey Methodology

The Forrester Data Consumer Technographics European Financial Services Survey, H2 2017, was fielded in July and August 2017. This online survey included 17,551 respondents between the ages of 16 and 98 in France, Germany, Italy, Spain, and the UK. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 0.7% of what they would be if the entire population of these markets’ online adults (defined as those online weekly or more often) had been surveyed.

Forrester weighted the data by age, gender, broadband, income, and region to demographically represent these markets. The survey sample size, when weighted, was 17,551. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) Please note that the programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Ipsos MORI fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

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