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Consumer Technographics

Consumer Technographics® European Financial Services Topic Insights 1 Survey, 2019

Surveyed Date
March 2019
Number of Respondents
10,997

Description

SURVEY TOPICS

  • General finance
  • Digital financial activities
  • Financial situation
  • Loans and debt
  • Personalization
  • Financial literacy
  • Financial advice

SURVEY METHODOLOGY

The Forrester Analytics Consumer Technographics European Financial Services Topic Insights 1 Survey, 2019, was fielded in December 2018 and January 2019. This online survey included 3,657 respondents in the UK, 3,666 respondents in France, and 3,674 respondents in Italy. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.62% when the data is analyzed at a country level.

Forrester weighted the data by age and gender to demographically represent the online adult population within each country. The survey sample size, when weighted, was 3,657 respondents in the UK, 3,666 respondents in France, and 3,674 respondents in Italy. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) The programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

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