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Consumer Technographics

Consumer Technographics® European Financial Services Topic Insights 2 Survey, 2018

Surveyed Date
September 2018
Number of Respondents



  • General finance
  • Emerging technology
  • Mobile finance
  • Smartwatches
  • Digital voice assistants
  • Biometrics
  • Money management and automated investment services
  • Payments
  • Financial attitudes


The Forrester Analytics Consumer Technographics European Financial Services Topic Insights 2 Survey, 2018, was fielded in June and July 2018. This online survey included 3,653 respondents in the UK, 3,674 respondents in France, 3,737 respondents in Germany, 3,730 respondents in Spain, and 3,688 respondents in Italy. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 0.72% of what they would be if the entire population of European online adults (defined as those online weekly or more often) had been surveyed. This confidence interval widens to 1.6% when the data is analyzed at a country level.

Forrester weighted the data by age and gender to demographically represent the online adult population within each country. The survey sample size, when weighted, was 3,653 in the UK, 3,674 in France, 3,737 in Germany, 3,730 in Spain, and 3,688 in Italy. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) Please note that the programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Research Now fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

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