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Consumer Technographics

Consumer Technographics® European Financial Services Topic Insights 3 Survey, 2018

Surveyed Date
November 2018
Number of Respondents



  • General finance
  • Banking
  • Credit cards
  • Insurance and investment
  • Engagement preferences
  • Engagement tradeoff exercise
  • Personalization
  • Financial literacy


The Forrester Analytics Consumer Technographics European Financial Services Topic Insights 3 Survey, 2018, was fielded in August and September 2018. This online survey included 3,532 respondents in the UK, 3,582 respondents in France, 3,603 respondents in Germany, and 3,564 respondents in Italy. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.65% when the data is analyzed at a country level.

Forrester weighted the data by age and gender to demographically represent the online adult population within each country. The survey sample size, when weighted, was 3,532 in the UK, 3,582 in France, 3,603 in Germany, and 3,564 in Italy. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) Please note that the programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Research Now fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

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