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Consumer Technographics

Consumer Technographics® European Online Benchmark Survey (Part 1), 2019

Surveyed Date
March 2019
Number of Respondents



  • Device adoption and attitudes
  • Media and advertising
  • Online topics and websites
  • Social media behaviors
  • Retail spending, products, and brands purchased
  • Payment methods and attitudes
  • Digital activities
  • Smartphone and tablet usage and operating systems
  • PC brands and operating systems
  • Financial product ownership and attitudes
  • Travel and travel products



The Forrester Analytics Consumer Technographics European Online Benchmark Survey (Part 1), 2019, was fielded from November 2018 through December 2018. This online survey included 36,655 respondents ages 16 and older in the UK, France, Germany, Italy, Spain, Sweden, the Netherlands, Poland, and Russia. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 0.5% of what they would be if the entire population of European online adults (defined as those online weekly or more often) had been surveyed. This confidence interval widens to 3.3% when the data is analyzed at a country level.

Forrester weighted the data by age and gender to demographically represent the online adult population within each country. The survey sample size, when weighted, was 36,655. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) The programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

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