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Consumer Technographics

Consumer Technographics® European Online Benchmark Survey (Part 2), 2017

Surveyed Date
July 2017
Number of Respondents


Survey Topics

  • Financial services brands and activities
  • TV and print media brands
  • TV viewership and media readership
  • Digital wallets
  • Person-to-person (P2P) payments
  • Travel and the sharing economy
  • Wearables
  • Social media usage
  • Marketing and advertising
  • Loyalty programs and attitudes
  • Privacy
  • PC and mobile security activities and brands
  • Health conditions

Survey Methodology
The Forrester Data Consumer Technographics European Online Benchmark Survey (Part 2), 2017, was fielded from March to April 2017. This online survey included 13,009 respondents ages 16 and older in the UK, France, Germany Spain, and Italy. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 0.9% of what they would be if the entire population of European online adults (defined as those online weekly or more often) had been surveyed. This confidence interval widens to 2.2% when the data is analyzed at a country level.

Forrester weighted the data by age and gender to demographically represent the online adult population within each country. The survey sample size, when weighted, was 13,009. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) Ipsos MORI fielded this survey on behalf of Forrester. Survey respondent incentives include points redeemable for gift certificates.

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