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Consumer Technographics

Consumer Technographics® European Online Benchmark Survey (Part 2), 2019

Surveyed Date
March 2019
Number of Respondents
17,151

Description

SURVEY TOPICS

  • Telecom behaviors
  • Online television viewership and brands
  • Social media usage
  • Marketing and advertising attitudes and behaviors
  • Email activities and preferences
  • Loyalty programs
  • Financial services brands 
  • Digital wallet activities and interest
  • Person-to-person (P2P) payment brands and usage
  • Wearables and digital assistants
  • Airlines flown and accommodation used
  • The sharing economy 
  • Vehicle brand ownership
  • Privacy attitudes and behaviors
  • General Data Protection Regulation (GDPR)
  • PC and mobile security activities and brands

SURVEY METHODOLOGY

The Forrester Analytics Consumer Technographics® European Online Benchmark Survey (Part 2), 2019, was fielded from November 2018 to January 2019. This online survey included 17,151 respondents ages 16 and older in the UK, France, Germany Spain, and Italy. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 0.8% of what they would be if the entire population of European online adults (defined as those online weekly or more often) had been surveyed. This confidence interval widens to 1.9% when the data is analyzed at a country level.

Forrester weighted the data by age and gender to demographically represent the online adult population within each country. The survey sample size, when weighted, was 17,151. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) The programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

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