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Consumer Technographics

Consumer Technographics® European Retail And Travel Survey, H2 2017

Surveyed Date
September 2017
Number of Respondents



  • Internet access and Technographics
  • General shopping
  • Cross-border online shopping
  • Mobile - purchase (remote and in-store)
  • In-store technology
  • Delivery/fulfillment
  • Luxury shopping
  • Leisure and business travel
  • Customer loyalty


The Forrester Data European Consumer Technographics Retail And Travel Survey, H2 2017, was fielded in September 2017. This online survey included 17,536 respondents ages 16 and older in the UK, France, Germany, Italy, and Spain. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 0.7% of what they would be if the entire population of European online adults (defined as those online weekly or more often) had been surveyed.

The data was weighted by age, gender, income, broadband adoption, and region to demographically represent the adult European online population. The survey sample size, when weighted, was 17,536. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) Please note that the programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Ipsos Observer fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

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