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Consumer Technographics

Consumer Technographics® European Retail And Travel Topic Insights 1 Customer Life Cycle Survey, 2018

Surveyed Date
July 2018
Number of Respondents
18,547

Description

Survey Topics

The CLC covers six phases — discover, explore, buy, ask, use, and engage — for the following products and services:

  • Clothing, footwear, and accessories
  • Consumer electronics
  • Cosmetics/beauty products
  • Home décor/furnishings
  • Personal appliances
  • Small appliances
  • Baby/children's products
  • Toys and games
  • Pet food and supplies
  • Large appliances
  • Furniture
  • Luxury products
  • Airline tickets
  • Car rentals
  • Overnight accommodations
  • Travel reservations

Methodology

The Forrester Analytics Consumer Technographics European Retail And Travel Topic Insights 1 Customer Life Cycle Survey, 2018, was fielded from May to June 2018. This online survey included 3,782 respondents in the UK, 3,813 respondents in France, 3,275 respondents in Germany, 3,821 respondents in Spain, and 3,856 respondents in Italy. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.6% of what they would be if the entire population of online adults (defined as those online weekly or more often) in each country had been surveyed.

Forrester weighted the data by age, gender, income, region, and broadband adoption to demographically represent the European online adult populations. The survey sample size, when weighted, was 3,782 respondents in the UK, 3,813 respondents in France, 3,275 respondents in Germany, 3,821 respondents in Spain, and 3,856 respondents in Italy. The programming language herein reflects the survey respondent base for each question. Bases have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Research Now fielded this survey on behalf of Forrester.

Interactive Dashboards

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