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Consumer Technographics

Consumer Technographics® European Retail And Travel Topic Insights 3 Survey, 2018

Surveyed Date
October 2018
Number of Respondents
13,354

Description

Survey Topics

  • General shopping
  • Mobile — purchase (remote and in-store)
  • Delivery/fulfillment
  • In-store technology
  • Subscription replenishment services
  • Amazon deep dive
  • Personalization
  • Promotions and coupons

Methodology

The Forrester Analytics Consumer Technographics European Retail And Travel Topic Insights 3 Survey, 2018, was fielded in June and July 2018. This online survey included 3,570 respondents in the UK, 3,596 respondents in France, 3,619 respondents in Germany, and 3,569 respondents in Italy. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 0.8% of what they would be if the entire population of online adults (defined as those online weekly or more often) in each country had been surveyed.

Forrester weighted the data by age, gender, income, region, and broadband adoption to demographically represent the European online adult populations. The survey sample size, when weighted, was 3,570 respondents in the UK, 3,596 respondents in France, 3,619 respondents in Germany, and 3,569 respondents in Italy. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) The programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Research Now fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

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