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Consumer Technographics

Consumer Technographics® European Technology, Media, And Telecom Consumer Buyer Journey Survey, 2019

Surveyed Date
July 2019
Number of Respondents



  • HDTV
  • Smartphone
  • Tablet
  • Computer
  • Smartwatch
  • Smart home device
  • Headphones
  • Voice assistant speaker
  • Home telecom service
  • Wireless service
  • PC/mobile security service
  • Online video streaming service


The Forrester Analytics Consumer Technographics® European Technology, Media, And Telecom Consumer Buyer Journey Survey, 2019, was fielded from April through May 2019. This online survey included 3,702 respondents in the UK, 3,727 respondents in France, and 3,751 respondents in Italy over the age of 16. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.6% of what they would be if the entire population of online adults (defined as those online weekly or more often) in each country had been surveyed.

The data was weighted by age, gender, income, broadband adoption, and region to demographically represent the European online adult populations. The survey sample size, when weighted, was 3,702 in the UK, 3,727 in France, and 3,751 in Italy. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) Please note that the programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

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