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Consumer Technographics

Consumer Technographics® European Technology, Media, And Telecom Topic Insights 1 Survey, 2019

Surveyed Date
September 2019
Number of Respondents
11,801

Description

SURVEY TOPICS

  • TVs
  • Computers
  • Tablets
  • Smartphones
  • Plans and purchase
  • Security
  • Device ecosystem interaction
  • Personal devices for work purposes

SURVEY METHODOLOGY

The Forrester Analytics Consumer Technographics European Technology, Media, And Telecom Topic Insights 1 Survey, 2019, was fielded from June through July 2019. This online survey included 4,126 respondents in the UK, 3,799 respondents in France, and 3,876 respondents in Italy over the age of 16. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.5% of what they would be if the entire population of online adults (defined as those online weekly or more often) in the UK had been surveyed and plus or minus 1.6% of what they would be if the entire population of online adults in France and Italy had been surveyed.

The data was weighted by age and gender to demographically represent the European online adult populations. The survey sample size, when weighted, was 4,126 in the UK, 3,799 in France, and 3,876 in Italy. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) Please note that the programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

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