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Consumer Technographics

Consumer Technographics® European Technology, Media, And Telecom Topic Insights 3 Survey, 2018

Surveyed Date
November 2018
Number of Respondents



  • Advertising
  • Telecom services
  • Cord cutting/cord-nevers
  • Loyalty and switching services providers
  • Over-the-top services 
  • Video and TV
  • Smart home technology
  • Digital assistants
The Forrester Analytics Consumer Technographics European Technology, Media, And Telecom Topic Insights 3 Survey, 2018, was fielded from July through August 2018. This online survey included 3,722 respondents in the UK, 3,660 respondents in France, 3,714 respondents in Germany, and 3,679 respondents in Italy between the ages of 18 and 88. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.6% of what they would be if the entire population of online adults (defined as those online weekly or more often) in each country had been surveyed.
The data was weighted by age and gender to demographically represent the European online adult populations for each country. The survey sample size, when weighted, was 3,722 in the UK, 3,660 in France, 3,714 in Germany, and 3,679 in Italy. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) Please note that the programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Research Now fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.


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