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Consumer Technographics

Consumer Technographics® Financial Services Topic Insights 1 Survey, 2020

Surveyed Date
November 2020
Number of Respondents
7,876

Description

SURVEY TOPICS

  • Device adoption and attitudes
  • Financial services general
  • Financial services brand relationships
  • Banking by channel
  • Mobile banking
  • Fintech
  • Payments
  • Point of sale
  • Personalization
  • Privacy
  • Insurance quoting
  • Alerts

SURVEY METHODOLOGY

The Forrester Analytics Consumer Technographics Financial Services Topic Insights 1 Survey, 2020, was fielded from July through September 2020. This online survey included 2,599 respondents in the UK, 2,617 respondents in France, and 2,660 respondents in Italy over the age of 16. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.1% of what they would be if the entire population of European online adults (defined as those online weekly or more often) had been surveyed. This confidence interval widens to 1.9% when the data is analyzed at a country level.

Forrester weighted the data by age and gender to demographically represent the online adult population within each country. The survey sample size, when weighted, was 2,599 in the UK, 2,617 in France, and 2,660 in Italy. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) The programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

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