Skip to main content

Save or Share this Report

Consumer Technographics

Consumer Technographics® Financial Services Topic Insights 2 Survey, 2020

Surveyed Date
November 2020
Number of Respondents



  • Device adoption and attitudes
  • Financial services general
  • Financial services brand relationships
  • Brand perceptions
  • Engagement
  • Financial well-being


The Forrester Analytics Consumer Technographics Financial Services Topic Insights 2 Survey, 2020, was fielded from August through October 2020. This online survey included 2,566 respondents in the UK, 2,592 respondents in France, and 2,611 respondents in Italy over the age of 16. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.1% of what they would be if the entire population of European online adults (defined as those online weekly or more often) had been surveyed. This confidence interval widens to 1.9% when the data is analyzed at a country level.

Forrester weighted the data by age and gender to demographically represent the online adult population within each country. The survey sample size, when weighted, was 2,566 in the UK, 2,592 in France, and 2,611 in Italy. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) The programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

Interactive Dashboards

Drawn from our Consumer Technographics® data and analytics services, dashboards can be customized by demographics, regions, segments, and attitudes.

View Dashboards