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Consumer Technographics

Consumer Technographics® Financial Services Topic Insights 2 Survey, 2020

Surveyed Date
November 2020
Number of Respondents
9,411

Description

SURVEY TOPICS

  • Device adoption and attitudes
  • Financial services general
  • Financial services brand relationships
  • Brand perceptions
  • Engagement
  • Financial well-being

SURVEY METHODOLOGY

The Forrester Analytics Consumer Technographics Financial Services Topic Insights 2 Survey, 2020, was fielded from August through October 2020. This online survey included 4,632 respondents in the US and 4,779 respondents in Canada between the ages of 18 and 88. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.4% of what they would be if the entire population of US and Canadian online adults (defined as those online weekly or more often) had been surveyed.

Forrester weighted the data by age, gender, income, region, and broadband adoption to demographically represent the US and Canadian online adult populations. The survey sample size, when weighted, was 4,632 in the US and 4,779 in Canada. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) The programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

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