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Consumer Technographics

Consumer Technographics® Healthcare Consumer Buyer Journey Survey, 2020

Surveyed Date
September 2020
Number of Respondents



  • Health status
  • Health insurance coverage and brand
  • Health insurance discover phase
  • Health insurance explore phase
  • Health insurance buy phase
  • Health insurance use phase
  • Health insurance ask phase
  • Health insurance engage phase


The Forrester Analytics Consumer Technographics Healthcare Consumer Buyer Journey Survey, 2020, was fielded from May through July 2020. This online survey included 5,172 respondents in the US between the ages of 18 and 88.

Please note that the programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

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