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Consumer Technographics

Consumer Technographics® Latin American Financial Services 1 Survey, 2020

Surveyed Date
June 2020
Number of Respondents
2,421

Description

SURVEY TOPICS

  • Device adoption and attitudes
  • Consumer Energy Index
  • General finance
  • Mobile finance
  • Banking
  • Banking activities by channel
  • Features: mobile app and banking websites
  • Switching and opening new products
  • Home and consumer loans
  • Money management
  • Coronavirus/COVID-19
  • Retail

SURVEY METHODOLOGY

The Forrester Analytics Consumer Technographics® Latin American Financial Services 1 Survey, 2020, was fielded to 2,421 respondents ages 18 and older in metropolitan Brazil and metropolitan Mexico. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 2.8% of what they would be if the entire population of online adults (defined as those online weekly or more often) represented in each country had been surveyed.

Forrester weighted the data by age, gender, and geographical distribution to demographically represent the online adult population in each country. The survey sample size, when weighted, was 2,421. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) The programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

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