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Consumer Technographics

Consumer Technographics® North American Consumer Technology, Media, And Telecom Online Benchmark Recontact Survey 2, Q3 2016 (US)

Surveyed Date
August 2016
Number of Respondents
4,515

Description

Forrester's Consumer Technographics North American Consumer Technology, Media, And Telecom Online Benchmark Recontact Survey 2, Q3 2016 (US), was fielded in June 2016. This online survey included 4,515 respondents in the US between the ages of 18 and 88. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.5% of what they would be if the entire population of this market's online adults (defined as those online weekly or more often) had been surveyed.

The data was weighted by age, gender, income, broadband adoption, and region to demographically represent the online adult population within the US. The survey sample size, when weighted, was 4,515. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) Lightspeed GMI fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

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