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Consumer Technographics

Consumer Technographics® North American Healthcare And Government Topic Insights 3 Survey, 2018 (US)

Surveyed Date
November 2018
Number of Respondents
4,565

Description

Survey Topics

  • Health status
  • Decision process for seeking care
  • Use of health services
  • General health attitudes
  • Prescriptions and pharmacy

Methodology

The Forrester Analytics Consumer Technographics® North American Healthcare And Government Topic Insights 3 Survey, 2018 (US), was fielded from August 2018 through September 2018. This online survey included 4,565 respondents in the US between the ages of 18 and 88. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.5% of what they would be if the entire population of US online adults (defined as those online weekly or more often) had been surveyed.

Forrester weighted the data by age, gender, income, region, and broadband adoption to demographically represent the US online adult populations. The survey sample size, when weighted, was 4,565 in the US. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) The programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Research Now fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

Interactive Dashboards

Drawn from our Consumer Technographics® data and analytics services, dashboards can be customized by demographics, regions, segments, and attitudes.

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