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Consumer Technographics

Consumer Technographics® North American Healthcare Topic Insights 1 Survey, 2019 (US)

Surveyed Date
March 2019
Number of Respondents
4,676

Description

Survey Topics

  • Health insurance coverage
  • Health insurance literacy
  • Online health tools and activities
  • Privacy
  • Payments
  • Supplemental policies
  • Investigating healthcare providers
  • Pharmacy on/off coverage

Methodology

The Forrester Analytics Consumer Technographics® North American Healthcare Topic Insights 1 Survey, 2019 (US) was fielded in January and February 2019. This online survey included 4,676 respondents in the US. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.4% of what they would be if the entire population of online adults (defined as those online weekly or more often) had been surveyed.

Forrester weighted the data by age, gender, income, region, and broadband adoption to demographically represent the North American online adult populations. The survey sample size, when weighted, was 4,676 respondents in the US. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) The programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

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