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Consumer Technographics

Consumer Technographics® North American Hispanic Survey, 2018 (US)

Surveyed Date
October 2018
Number of Respondents
4,006

Description

TOPICS COVERED IN THIS SURVEY

  • Device adoption attitudes
  • Media 
  • Online topics and websites
  • Social media
  • Retail 
  • Consumer technology: activities and devices
  • Consumer technology: brands and operating systems
  • Financial services
  • Telecommunications coverage
  • Cord cutting and cord-nevers
  • TV and online media
  • Video and TV
  • Healthcare
SURVEY METHODOLOGY

The Forrester Analytics Consumer Technographics North American Hispanic Survey, 2018 (US), was fielded in July and August 2018. This online survey included 4,008 respondents in the US between the ages of 18 and 88. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.5% of what they would be if the entire population of US Hispanic online adults (defined as those online weekly or more often) had been surveyed. 

Forrester weighted the data by age, gender, language preference, broadband access, and region to demographically represent the US Hispanic online adult population. The survey sample size, when weighted, was 4,006. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) Please note that the programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Research Now fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

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