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Consumer Technographics

Consumer Technographics® North American Online Benchmark Survey (Part 2), 2017

Surveyed Date
June 2017
Number of Respondents


Survey Topics

  • Financial services brands and activities
  • Telecom providers and services
  • TV and print media brands
  • TV viewership, media readership, and listening
  • Digital wallets
  • Person-to-person (P2P) payments
  • Travel and the sharing economy
  • Wearables
  • Social media usage
  • Marketing and advertising
  • Loyalty programs and attitudes
  • Privacy
  • PC and mobile security activities and brands
  • Health conditions and healthcare providers
  • Tax preparation

Survey Methodology
The Forrester Data Consumer Technographics North American Online Benchmark Survey (Part 2), 2017, was fielded from March to May 2017. This online survey included 33,489 respondents in the US and 3,038 respondents in Canada between the ages of 18 and 88. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 0.5% of what they would be if the entire population of US online adults (defined as those online weekly or more often) had been surveyed and plus or minus 1.8% of what they would be if the entire population of Canadian online adults had been surveyed.
Forrester weighted the data by age, gender, income, region, and broadband adoption to demographically represent the US and Canadian online adult populations. The survey sample size, when weighted, was 33,471 in the US and 3,037 in Canada. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) Ipsos Observer fielded this survey on behalf of Forrester. Survey respondent incentives include points redeemable for gift certificates.

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