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Consumer Technographics

Consumer Technographics® North American Retail And Travel Amazon Deep Dive, 2019 (US)

Surveyed Date
February 2019
Number of Respondents


Survey Topics

  • Purchases
  • Amazon deep dive
  • Voice assistant speaker


The Forrester Analytics Consumer Technographics® North American Retail And Travel Amazon Deep Dive, 2019 (US), was fielded in January 2019. This online survey included 4,713 respondents in the US. For results based on a randomly chosen sample of this size, there is 95% confidence that the results have a statistical precision of plus or minus 1.4% of what they would be if the entire population of online adults (defined as those online weekly or more often) in each country had been surveyed.

Forrester weighted the data by age, gender, income, region, and broadband adoption to demographically represent the US online adult population. The survey sample size, when weighted, was 4,713. (Note: Weighted sample sizes can be different from the actual number of respondents to account for individuals generally underrepresented in online panels.) The programming language herein reflects the survey respondent base for each question. Bases for specific questions have been changed in published data for increased clarity. Therefore, the base in published data may not match the base language in this document. Dynata fielded this survey on behalf of Forrester. Survey respondent incentives included points redeemable for gift certificates.

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